Senior Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the US and Global social strategy, managing everything from the idea bank to the content calendar and live content execution.

• Transform Yugo's brand voice into captivating, platform-specific content for TikTok, Instagram, and other emerging channels.

• Spearhead US campaigns and activations, including prominent brand partnerships, overseeing the process from concept to results.

• Collaborate closely with sales, leasing, and marketing specialists, especially during leasing season, to ensure content aligns with occupancy objectives and local priorities.

• Develop and provide training and support for regional teams and marketing specialists on social media best practices, content creation, and brand voice.

• Oversee and direct freelancers and contractors, ensuring high quality and consistent brand voice across all content.

• Utilize data to guide social content strategy by enhancing emphasis on saves, shares, and engagement while phasing out underperforming content.

• Work alongside the broader social team and property teams to maintain a steady flow of content.

• Report directly to the Head of Social Media.

⛳️ Requirements

• A minimum of 5 years of experience in social media, demonstrating genuine ownership of a brand's online presence.

• Proven track record in leading social strategy and content specifically within the US market.

• Proficient in hands-on content production, including shooting, editing, and crafting platform-tailored content.

• Demonstrated success in leading campaigns and ideally, managing brand partnership activations.

• Experience collaborating across functions with sales, leasing, or marketing teams.

• Strong understanding of social analytics and reporting, with a history of making data-driven decisions.

• Experience in managing freelancers, contractors, or junior team members effectively.

• Background in developing or delivering training and support for teams outside of social media.

• A portfolio showcasing content you have personally created that has achieved successful performance.

• Experience in student housing, hospitality, or a similar industry is preferred.

• Located in the US, with the ability to work across time zones and travel as necessary.

• Possession of a Carbon Literacy Certification or a willingness to pursue the necessary training.

• Adaptability to undertake additional tasks and projects outside of the core responsibilities, particularly during peak times like leasing season.

🏝️ Benefits

• Competitive annual salary ranging from $60,000 to $70,000.

• Eligibility for bonuses.

• Comprehensive health, dental, and vision insurance.

• 401(k) with 4% employer matching.

• Three weeks of paid time off (PTO).

• Paid Wellness Time.

• 11 paid holidays.

• Paid parental leave.

• One paid volunteer day.

• One paid YuDay.

• Company-paid short-term disability, long-term disability, and life insurance.