Senior Social Campaign Manager / Paid Social Performance Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Independently initiate, oversee, enhance, and expand paid social advertising campaigns, predominantly on Meta.

• Manage significant advertising budgets and make daily strategic decisions to optimize campaign performance and profitability.

• Monitor and evaluate ROAS, CPA, CTR, CPM, revenue, and other key business metrics.

• Identify performance trends, formulate optimization hypotheses, and implement data-driven enhancements.

• Utilize Google Analytics, Google Sheets, and internal analytics platforms to assess campaign outcomes and inform decision-making.

• Create weekly and monthly performance reports detailing results, insights, and actionable recommendations.

• Engage directly with international clients regarding campaign performance, budget distribution, and optimization strategies.

• Collaborate with Business Intelligence, Creative, Tracking, CRM, and other specialists to boost overall marketing performance.

• Constantly experiment with new audiences, creatives, campaign strategies, and advertising channels.

• Take ownership of campaign execution and results within a dedicated client team.

⛳️ Requirements

• Senior-level hands-on expertise in paid social advertising, particularly focused on Meta Ads / Facebook Ads.

• Approximately 5+ years of relevant experience with Meta Ads and Google Analytics.

• Demonstrated ability to independently launch, manage, optimize, and scale paid social campaigns.

• Experience handling substantial advertising budgets and making data-driven budget allocation decisions.

• Strong grasp of performance marketing metrics, campaign economics, and advertising profitability.

• Exceptional analytical skills and practical knowledge of Google Sheets or Excel, including formulas, calculations, and data analysis.

• Experience utilizing Google Analytics to assess advertising performance and support optimization decisions.

• Capability to interpret campaign data, recognize performance challenges, and convert insights into actionable enhancements.

• Proven experience in preparing performance reports and presenting results to clients or senior stakeholders.

• Advanced English proficiency (C1 or higher).

• Ability to work autonomously, take accountability for results, and collaborate effectively within a cross-functional team.

• Commitment to a full-time role and long-term professional collaboration.

🏝️ Benefits

• Fully remote, full-time position.

• Collaboration with international clients, primarily based in the US and UK.

• Opportunity to work with major international brands managing advertising budgets exceeding $1M+ per month.

• Dedicated cross-functional team comprising experienced marketing, analytics, and creative professionals.

• Access to proprietary analytics technology and advanced performance marketing tools.

• Significant responsibility for campaign execution, optimization, and business outcomes.

• Collaborative environment emphasizing measurable results and continuous improvement.

• Primarily European working hours, with occasional evening meetings to accommodate international clients.

• Opportunities for long-term professional growth and development.