Performance Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the strategy, budget, execution, and reporting for paid search, paid social, video, and display throughout the entire funnel.

• Foster efficient growth in self-service acquisition and sales-assisted demand.

• Develop and implement ongoing experimentation across various audiences, creatives, landing pages, and offers.

• Lead collaborations with agency and vendor partners to execute and enhance the paid marketing program.

• Collaborate with the Data team on attribution and performance measurement.

• Work alongside Marketing and Web teams on messaging and post-click user experience.

• Establish performance targets and broaden the program into new regions and languages, including EMEA and APAC.

• Assist in account-based and demand generation initiatives in partnership with Sales and RevOps.

• Incorporate AI into daily operations for tasks related to keyword research, creative development, analysis, and reporting.

⛳️ Requirements

• Minimum of 5 years of hands-on experience in B2B digital and performance marketing, managing paid search, paid social, and video or display with real budget accountability.

• Comprehensive full-funnel experience in self-service growth and sales-assisted demand.

• Proven track record of managing awareness and demand generation, including account-based marketing efforts.

• Capability to design and analyze tests across various audiences, creatives, and landing pages.

• Proficient in SQL, product analytics, and business intelligence tools.

• Experience with attribution and measurement techniques extending beyond last-click, such as holdouts, incrementality, or media mix testing.

• Background in managing paid marketing within a self-serve or freemium business model.

• A self-motivated individual who is resourceful, innovative, and thrives in a fast-paced growth environment.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Generous vacation and paid time off policy.

• Opportunities for professional development and career advancement.