Integrated Campaign Manager

This is a fully remote position, open to applicants in Canada, +7 more countries.

📋 Description

• Oversee the planning and execution of comprehensive growth campaigns targeting global prospective clients.

• Transform target accounts into a sales pipeline and expedite existing opportunities.

• Create, implement, and refine multi-channel demand generation campaigns.

• Oversee content syndication, webinars, virtual events, email nurturing, direct mail, referral programs, and demonstration initiatives.

• Develop quarterly campaign strategies based on pipeline objectives, program diversity, and budget allocation.

• Collaborate with Product Marketing and Brand teams on campaign messaging, offers, and content creation.

• Create campaign enablement resources and ensure alignment on BDR follow-up expectations.

• Manage timelines, budgets, resources, and accountability for ROI.

• Collaborate with marketing, sales, operations, and external partners.

• Enhance campaigns using data-driven insights, A/B testing, and performance analytics.

• Identify opportunities in AI and emerging technologies for research, segmentation, personalization, distribution, analysis, and implementation.

• Conduct retrospectives to create optimized campaigns and repeatable playbooks.

• Report directly to the Director of Demand Generation and Growth Marketing.

⛳️ Requirements

• 6+ years of experience in B2B integrated or demand generation marketing.

• Significant responsibility in demand generation, integrated campaigns, growth marketing, or account-based marketing.

• Proven success in campaigns linked directly to pipeline coverage and revenue results.

• Strong skills in cross-functional collaboration.

• Familiarity with attribution and pipeline measurement concepts.

• Practical experience utilizing AI tools for campaign planning, content acceleration, or workflow automation.

• Proficiency with Salesforce and HubSpot, or similar CRM/MAP platforms.

• Exceptional written and verbal communication skills; comfortable presenting strategies and outcomes to senior stakeholders.

• Dependable home internet connection.

• Proficient in written and spoken English.

• Must reside within UTC−6 to UTC+3 time zones.

• Must be authorized to work in your current location.

🏝️ Benefits

• Provides equity (Canada compensation tier).

• Flexible remote work options, subject to work authorization and UTC−6 to UTC+3 time-zone requirements.

• 40 days off annually, including holidays and vacation, with the possibility of more based on local requirements.

• Access to mental health support through Plumm.

• Monthly wellbeing allowance provided via ThanksBen wallet.

• At least three months of paid parental leave with job protection for up to 12 months or as required locally.

• Work-from-home stipend for laptop and home office setup.

• Fully remote working arrangement.

• Asynchronous, collaborative work culture.