Campaign Manager – Growth

This is a fully remote position, open to applicants in Mexico, +4 more countries.

📋 Description

• Manage campaign landing pages and conversion pathways, focusing on messaging, structure, testing, optimization, and user experience.

• Create detailed campaign briefs for execution teams.

• Establish campaign channel strategies that align with campaign objectives.

• Monitor and assess event-generated and marketing-generated leads in relation to investment.

• Direct the marketing strategy for events and tradeshows, including planning, promotion, lead generation, and follow-up.

• Develop and evaluate lead generation opportunities, referral programs, partnerships, and growth initiatives.

• Conduct post-campaign analyses and document outcomes, insights, recommendations, and successful tactics.

• Utilize performance data and testing outcomes to inform investment and resource allocation.

• Identify and enhance underperforming campaigns, channels, audiences, offers, and funnel stages.

• Track campaign performance and assess results against objectives.

• Oversee paid media strategy, coordinating audience targeting, creative assets, budgets, messaging, and performance expectations.

• Formulate campaign email strategies and manage promotional and follow-up communications.

• Set lead generation, MGL, conversion, cost, and performance targets prior to launch.

• Lead marketing specialists across paid media, email, social media, creative, video, website, and other channels.

• Convert company growth objectives into campaign strategies, encompassing audiences, messaging, offers, channels, budgets, timelines, and targets.

• Maintain the master campaign calendar while prioritizing campaign timing.

• Spearhead growth campaigns across various company brands.

• Enhance lead quality, lead volume, conversion rates, acquisition costs, and marketing contributions.

• Provide consistent reporting on expenditures, leads, conversions, MGLs, and insights.

• Develop and manage A/B testing for advertisements, landing pages, emails, offers, messaging, and campaign assets.

• Evaluate lead quality and performance of marketing-generated leads.

• Sustain campaign tracking systems, UTM structures, attribution models, and reporting processes.

• Keep track of campaign budgets and expenditures.

• Direct the creative, social media, website, and video requirements specific to campaigns.

⛳️ Requirements

• 2–3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related area.

• Proven history of developing and overseeing lead generation campaigns yielding measurable results.

• Strong comprehension of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead generation tactics.

• Experience managing multi-channel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketing.

• Ability to create marketing strategies that align with business goals and performance targets.

• Experience with campaign budget management and performance evaluation against spending.

• Strong analytical abilities to identify underperforming initiatives and apply optimization strategies while campaigns are active.

• Familiarity with campaign tracking, UTM management, attribution reporting, and performance metrics.

• Capability to lead testing, experimentation, and continuous improvement initiatives.

• Bachelor’s degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience.

• Required tools: Workday, SharePoint, Bloomgrowth, marketing automation platforms, email marketing platforms, analytics and reporting tools, paid advertising platforms, and CRM systems.

• Proficiency in English and Spanish.

• Availability for 8:30 AM–5:30 PM EST/EDT.

🏝️ Benefits

• Great Place to Work Certification since 2022.

• Opportunity for remote work.

• Support from recruiters throughout the application process.