Senior SEO Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of organic discoverability across various platforms, including traditional search, AI answer engines, YouTube, review sites, marketplaces, app and integration directories, and online communities.

• Develop and manage the AI search/GEO initiative to enhance SocialPilot’s visibility, accuracy, and share of voice in LLM responses.

• Protect and grow commercial pages such as comparison, alternative, pricing, integration, use-case, and feature pages.

• Oversee content briefs, on-page optimization, internal linking, and conversion strategies for commercial pages.

• Audit, prune, consolidate, redirect, or repurpose underperforming blog and informational content.

• Collaborate with product and analytics teams to generate original research and live data products that attract links, mentions, and AI citations.

• Maintain the technical SEO foundations, including crawling, indexing, site architecture, Core Web Vitals, schema, redirects, page templates, and AI crawler accessibility.

• Specify and prioritize engineering fixes based on their potential impact.

• Conduct SEO/CRO experiments on organic landing pages in partnership with the growth team.

• Create reporting mechanisms using Search Console, GA4, Looker Studio, rank tracking, and AI visibility tools.

• Connect organic performance reporting to trials, pipeline, and revenue outcomes.

• Generate monthly reports that inform strategic decisions.

• Monitor Google updates, LLM search behaviors, and SERP features, converting insights into actionable experiments.

• Establish repeatable SEO processes and documentation.

• Collaborate cross-functionally with product, engineering, content, growth, and leadership teams.

⛳️ Requirements

• 4–7 years of experience in SEO or organic growth, particularly within the B2B SaaS sector.

• Comprehensive ownership of a revenue-driven organic strategy with proven impact on the sales pipeline.

• Hands-on experience with AI search over the last 12–18 months.

• Proficiency in tracking and influencing responses from ChatGPT, Perplexity, Gemini, and AI Overviews for category-related queries.

• Strong technical SEO capabilities, including site audits, crawl analysis, engineering fix specifications, and comprehension of search engine and LLM retrieval mechanisms.

• Experience with commercial-intent content, particularly for comparison, alternative, and pricing pages.

• Background in collaborating with content teams, ideally with experience in streamlining an extensive blog.

• Off-page experience focused on mentions and citations from trusted sources.

• Proficiency with GA4, Search Console, Looker Studio, Ahrefs or Semrush, and at least one AI visibility tool.

• Comfortable using Sheets or SQL and leveraging LLMs for analysis and workflows.

• Strong foundation in marketing principles and CRO experience, including designing, executing, and interpreting experiments.

• Excellent project management skills and ability to collaborate across functions including product, engineering, and content.

• Experience managing agencies or freelancers effectively.

• Strong communication skills with the ability to translate data into actionable leadership insights.

🏝️ Benefits

• Fully remote work arrangement.

• An inclusive and safe environment that is free from discrimination and harassment.

• Support for personal and professional growth.

• A workplace certified as a Great Place to Work™.

• Opportunity to join a global network and collaborate across various countries.