SEO/AEO Manager

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Develop and implement the SEO and AEO strategy across all BAA brand eCommerce platforms, focusing on opportunities based on revenue potential and industry significance.

• Conduct comprehensive keyword and topic research to address both professional and consumer search intentions.

• Take ownership of site health for all BAA eCommerce sites, ensuring optimal crawlability, indexing, site speed, Core Web Vitals, and structured data (schema).

• Collaborate with eCommerce and development teams during site migrations, redesigns, and new site launches to safeguard and enhance organic traffic.

• Oversee duplicate content, canonical tags, and internal linking across sites that offer similar products.

• Optimize product, collection, and category pages throughout the portfolio of websites.

• Brief and collaborate with content and creative teams on guides, how-to content, and educational resources.

• Organize content, FAQs, and product data to enhance visibility in AI-generated responses and search features.

• Monitor brand visibility and share of voice within AI answer engines.

• Establish KPI targets with leadership and track organic traffic, rankings, AI visibility, and organic revenue through dashboards and reports.

• Work alongside Paid Media, Marketplace, and CRM/Loyalty teams to exchange keyword, audience, and content insights.

• Perform additional related tasks as assigned.

⛳️ Requirements

• A minimum of 5 years of SEO experience, including at least 3 years in eCommerce.

• Practical experience managing SEO across multiple websites or brands.

• Strong understanding of and proven success in implementing AEO & GEO best practices.

• Experience in supporting site migrations or launching new sites.

• In-depth knowledge of technical, on-page, and off-page SEO for eCommerce sites (e.g., Shopify).

• Familiarity with AEO/GEO practices, structured data, and the content sourcing methods of AI answer engines.

• Proficient in SEO tools such as Google Search Console, GA4, Semrush, Ahrefs, and Screaming Frog.

• Strong instincts for content and copy, with the ability to instruct writers and creative teams while providing constructive feedback.

• Analytical mindset with strong reporting capabilities; proficient in Excel and dashboard tools.

• Excellent project management skills, capable of overseeing multiple sites and stakeholders.

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.

• Experience in consumer products, beauty, or professional supply is preferred.

• Ability to sit for extended periods at a desk and work on a computer.

• Must be able to lift up to 15 pounds if necessary.

• Willingness to travel up to 10% as required.

🏝️ Benefits

• Medical, dental, vision, and supplemental insurance options.

• 401K matching contributions.

• Paid time off in addition to designated holidays.

• Wellness Program.

• Incentive Programs.

• Employee Referral Program.

• Tuition Reimbursement.

• Paid Parental Leave.