Director of SEO

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the vision, performance, and revenue impact of the SEO division across both traditional organic search and AI search visibility.

• Safeguard and enhance net revenue retention.

• Increase revenue within the current SEO client base.

• Ensure the SEO service is top-tier, scalable, and defensible.

• Build, mentor, and hold accountable a team of senior SEO professionals.

• Oversee 4–6 direct reports and collaborate with executive stakeholders and senior client leaders.

• Report directly to the VP of Operations.

• Identify churn risks and implement corrective measures.

• Own the expansion strategy across the SEO client portfolio.

• Forecast and drive revenue growth opportunities within existing accounts.

• Define the long-term vision for SEO and AI Search.

• Establish quarterly priorities, KPIs, and execution plans.

• Ensure service design, delivery quality, and outcomes meet exceptional standards.

• Advance technical SEO, content strategy, authority building, and AI search/LLM visibility offerings.

• Maintain senior relationships with CMOs, VPs of Marketing, and Revenue leaders.

• Provide counsel to clients on SEO performance with respect to pipeline, revenue, and business impact.

• Offer senior-level leadership and course correction for accounts.

• Recruit, develop, and retain SEO leaders.

• Mentor high performers and manage underperformance.

• Develop career paths, expectations, and accountability throughout the department.

• Plan capacity and resources to safeguard high-value clients.

• Manage departmental P&L forecasting, capacity planning, and prioritization.

• Establish quality control and performance standards across accounts.

• Ensure consistent execution while fostering experimentation and innovation in AI search.

• Utilize data to inform decisions, investments, and trade-offs.

⛳️ Requirements

• 7+ years of SEO experience, including 3+ years in B2B SaaS.

• 5+ years of experience leading teams, including senior-level managers or leads.

• Proven track record in managing SEO programs for complex, high-growth websites.

• Demonstrated success in driving expansion revenue and retention.

• In-depth expertise in technical SEO, content strategy, and authority/link building.

• Strong working knowledge of AI search visibility, including Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven discovery tools.

• Comprehensive understanding of pipeline, attribution, and revenue reporting.

• Experience with GA4, Google Search Console, and CRM data.

• Experience collaborating with Sales, RevOps, Content, and Marketing leadership.

• Comfortable working in a fully remote, globally distributed environment.

• Ability to think in terms of revenue, retention, and business outcomes.

• Skilled at making difficult personnel decisions while balancing strategic vision with operational execution.

• Ability to quickly earn trust with executive clients and team members.

• High standards for accountability and excellence.

🏝️ Benefits

• Competitive base salary plus quarterly performance bonuses.

• 5 weeks of paid time off.

• Flexible remote work with a 4-hour overlap with Americas time zones.

• Comprehensive health benefits for Canadian residents.

• Regular in-person team meetups and an annual retreat.

• Weekly 1:1 coaching and professional development opportunities.

• Direct client access and strategic autonomy.

• Learn from top 1% SaaS marketing experts.