Senior Segment Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement comprehensive marketing strategies for North America Enterprise accounts.

• Align awareness, demand generation, and account-based marketing initiatives with pipeline and revenue objectives.

• Create and launch personalized 1:1 and 1 ABM programs, digital campaigns, email nurturing, and industry-specific initiatives.

• Collaborate with the North America Enterprise sales team on account prioritization, go-to-market strategies, messaging, and outreach efforts.

• Oversee field events, executive dinners, trade shows, virtual events, and customized experiences.

• Work closely with content, creative, and sales teams to craft messaging, campaign materials, and sales enablement tools.

• Coordinate with ABM, integrated campaigns, digital, events, operations, and analytics teams.

• Monitor campaign effectiveness, pipeline contribution, and revenue impact.

• Utilize data and insights to enhance strategies, boost results, and provide recommendations to stakeholders.

⛳️ Requirements

• 6+ years of experience in B2B marketing, preferably within SaaS, enterprise segment marketing, field marketing, or demand generation.

• Strong grasp of intricate enterprise buying journeys.

• Demonstrated experience in developing and executing integrated, multi-channel marketing campaigns.

• Familiarity with account-based marketing strategies, including 1:1 and 1 programs.

• Significant experience collaborating with Enterprise sales teams and influencing cross-functional stakeholders.

• Exceptional written and verbal communication skills.

• Proficient in Salesforce, Marketo, and 6sense.

• Capability to leverage performance data for informed decision-making and campaign optimization.

• Strong project management, organizational, and problem-solving abilities.

• Ability to balance strategic priorities with hands-on execution in a dynamic, collaborative environment.

• Experience in marketing to the banking, retail, CPG, or software sectors is an advantage.

🏝️ Benefits

• Fully remote work opportunity.

• Up to 20% global travel.

• Inclusive and accessible accommodations during the interview process.

• Equal opportunity workplace.

• Diverse and supportive work atmosphere.