Marketing Cloud Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop a comprehensive omni-channel infrastructure, journey automation, and preference centers for clients in the CCRM, Virtual Clinic, and OBGYN sectors.

• Set up MobileConnect SMS short/long codes, as well as TCPA/HIPAA opt-in/out workflows, and lead ingestion channels sourced from Zoom, Eventbrite, and web forms.

• Create three tailored subscription preference centers on CloudPages, one designated for each business unit.

• Ensure synchronization of opt-ins and opt-outs with Health Cloud.

• Configure multi-step Marketing Cloud journeys utilizing Einstein Engagement Scoring and real-time triggers through MC Connect.

• Oversee audience schemas and manage real-time suppression Data Extensions.

• Administer cross-channel attribution data flows from Hightouch through Salesforce to SFMC.

⛳️ Requirements

• Mid-level experience required.

• Ability to work within the US Eastern Standard Time zone.

• Proficient in configuring MobileConnect SMS short/long codes.

• Familiarity with TCPA/HIPAA opt-in/out workflows.

• Experience with lead ingestion channels such as Zoom, Eventbrite, and web forms.

• Proven experience in building subscription preference centers on CloudPages.

• Skilled in syncing opt-ins and opt-outs with Health Cloud.

• Experience in configuring multi-step Marketing Cloud journeys.

• Proficient in leveraging Einstein Engagement Scoring.

• Experience in implementing real-time triggers through MC Connect.

• Competent in managing audience schemas.

• Experience in managing real-time suppression Data Extensions.

• Familiarity with managing cross-channel attribution data flows using Hightouch, Salesforce, and SFMC.

🏝️ Benefits

• Commitment to being an equal opportunity employer.

• Flexible remote work arrangement.