Salesforce Marketing Cloud Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop omni-channel infrastructure, journey automation, and preference management for clients utilizing Salesforce Marketing Cloud Engagement and Marketing Cloud Next.

• Set up compliant email and MobileConnect SMS channels, including both short and long codes.

• Create compliant opt-in and opt-out workflows.

• Establish lead ingestion from events, webinars, and web forms.

• Design custom subscription and preference centers on CloudPages, accommodating multi-business-unit frameworks.

• Sync opt-ins and opt-outs with Salesforce core.

• Configure multi-step journeys in Journey Builder using Einstein features and real-time triggers via Marketing Cloud Connect.

• Implement Marketing Cloud Next on Data Cloud (Data 360), featuring unified profiles, AI-driven segmentation, and Agentforce capabilities.

• Oversee audience schemas, suppression Data Extensions, and cross-channel data and attribution flows between source systems, Salesforce, and Marketing Cloud.

• Assist clients in adopting Marketing Cloud Next for AI-driven segmentation, personalization, and campaign automation.

• Ensure privacy- and consent-compliant implementations.

⛳️ Requirements

• Practical experience in Salesforce Marketing Cloud Engagement implementation, including Journey Builder, Email Studio, and Contact Builder.

• MobileConnect setup experience, covering short and long code configuration as well as keyword and opt-in/opt-out management.

• Development of custom CloudPages using AMPscript and/or SSJS for preference and subscription centers.

• Configuration of Marketing Cloud Connect and integration of Salesforce core data.

• Design of Data Extensions, SQL Query Activities, Automation Studio, and management of suppression.

• Understanding of TCPA, CAN-SPAM, GDPR, and CCPA consent and privacy regulations.

• Proficient in professional English for daily interactions with US client stakeholders.

• Availability to work primarily during US business hours.

• Preferred: Experience in implementing Marketing Cloud Next, including Data Cloud (Data 360) and Agentforce for Marketing.

• Preferred: Skills in Salesforce core consulting and development across Sales Cloud and Service Cloud, including Apex, Lightning Web Components, and Flow.

• Preferred: Familiarity with Einstein Engagement Scoring and other Marketing Cloud Einstein functionalities.

• Preferred: Knowledge of reverse ETL tools such as Hightouch or Census and cross-channel attribution modeling.

• Preferred: Integrations for lead capture with event, webinar, or web-form platforms.

• Preferred: Experience with multi-business-unit Marketing Cloud setups.

• Preferred: Background in regulated industries such as healthcare or financial services.

• Preferred: Salesforce certifications such as Marketing Cloud Email Specialist, Consultant, or Developer, and Data Cloud Consultant.

🏝️ Benefits

• Contract engagement.

• Collaborative team environment.

• Opportunity to take ownership of projects and concentrate on client outcomes.