Director, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Define, lead, and expand Dave's multi-product lifecycle strategy.

• Enhance member engagement, retention, and loyalty across all interaction points.

• Oversee the Lifecycle & CRM function from start to finish.

• Manage lifecycle communications related to onboarding, engagement, retention, reactivation, and operational/transactional messaging.

• Create and implement a detailed lifecycle marketing roadmap.

• Handle forecasting, budgeting, and leadership reporting.

• Design and refine comprehensive member journeys, focusing on timing, messaging, and channel distribution.

• Build and execute a multi-product communication governance framework and next-best-action strategy.

• Supervise operational and transactional messaging in collaboration with Product, Compliance, and Legal teams.

• Collaborate with User Acquisition, Product Marketing, and Product management to embed lifecycle communications within product positioning and in-app experiences.

• Set KPIs and establish a test-and-learn optimization framework.

• Manage the relationship with Braze, including commercial agreements, feature adoption, experimentation, and best practices in deliverability.

• Lead, coach, and mentor a team of four lifecycle marketers.

• Influence multi-product roadmaps, resource allocation, and cross-functional priorities.

• Report directly to the VP of Growth.

⛳️ Requirements

• 12+ years of progressive experience in lifecycle, CRM, or retention marketing.

• Direct oversight of marketing and operational/transactional communications.

• Established background in fintech, banking, insurance, or another highly regulated consumer-facing sector.

• 5+ years of hands-on experience with Braze.

• Proven experience in creating, launching, and optimizing multi-channel campaigns and journeys across email, push, SMS, and in-app channels.

• Familiarity with mobile measurement platforms like AppsFlyer for attribution-driven audience segmentation.

• History of managing and developing high-performing CRM or lifecycle marketing teams.

• Strong cross-functional collaboration with Product, Product Marketing, User Acquisition, Data/Analytics, Compliance, and Legal teams.

• Advanced data fluency and consumer analytics skills.

• Exceptional written and verbal communication abilities.

• Bachelor's degree in a relevant field.

• Experience in scaling a lifecycle function with a complex customer data layer.

• Knowledge of SMS and email deliverability and compliance standards, including CAN-SPAM, TCPA, and CTIA.

• Experience delivering lifecycle strategy and performance insights to executive or VP+ audiences.

• Authorized to work in the United States permanently without visa sponsorship.

🏝️ Benefits

• Equity offerings.

• Bonus opportunities.

• Chance to tackle challenging problems and learn from top talent.

• Flexible working hours and a virtual-first work culture.

• Home office stipend.

• Comprehensive Medical, Dental, and Vision Insurance plans.

• Generous paid parental and caregiver leave.

• 401(k) savings plan with matching contributions.

• Access to financial advisory and wellness support.

• Flexible PTO and generous company holidays, such as Juneteenth and Winter Break.

• Company-wide in-person events once or twice a year and virtual events throughout the year.