Integrated Campaign Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Oversee the strategy, planning, execution, and enhancement of impactful integrated brand and marketing campaigns.

• Convert brand, business, and go-to-market objectives into campaign strategies, audience journeys, and activation plans.

• Set campaign goals, identify target audiences, create personas, determine messaging, select channels, and establish KPIs along with measurement frameworks.

• Direct cross-functional teams across Brand, Content, Product Marketing, Digital, Web, Social, Field Marketing, and Marketing Operations for campaign execution.

• Plan, initiate, manage, and refine paid campaigns on platforms such as LinkedIn, Google Ads, and other digital channels.

• Create audience targeting strategies and test various campaign assets, messaging, offers, and formats.

• Oversee paid media agencies and external vendors, managing briefs, deliverables, budgets, timelines, and performance expectations.

• Develop comprehensive campaign plans and manage milestones, dependencies, approvals, and deliverables.

• Create measurement frameworks, analyze campaign performance, and pinpoint opportunities for optimization.

• Transform campaign and media outcomes into insights and recommendations for stakeholders and leadership.

⛳️ Requirements

• Proven experience in leading integrated brand and marketing campaigns.

• Strong ability to translate business objectives into effective campaign strategies.

• Excellent organizational and project management skills.

• Proficiency in managing cross-functional teams and collaborating with various departments.

• Experience with digital marketing platforms, particularly LinkedIn and Google Ads.

• Ability to analyze data and derive actionable insights for campaign improvement.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• Flexible work environment with remote work options.