Senior SEA & Tracking Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Oversee the strategic advancement of our Google Ads accounts across various educational brands.

• Create and expand Search, Performance Max, and other Google campaigns within intricate lead-generation funnels.

• Manage substantial advertising budgets, prioritizing efficiency, scalability, and sustainable profitability.

• Discover new growth avenues informed by search behavior, market potential, and performance metrics.

• Continuously enhance account structures, campaign designs, and bidding methodologies.

• Formulate and refine Smart Bidding strategies based on high-quality conversion signals.

• Innovate concepts for value-based bidding and assess diverse conversion stages throughout the funnel.

• Examine conversion delays, funnel obstructions, and quality variances among campaigns, audiences, and traffic sources.

• Collaborate with CRM, Sales, and Data teams to elevate lead and conversion quality.

• Design and execute tests aimed at improving campaign and funnel performance.

• Ensure data quality across the Google marketing ecosystem.

• Further develop tracking configurations in Google Tag Manager, Google Analytics 4, and Google Ads.

• Design and maintain the integrity of Enhanced Conversions, Offline Conversion Imports, and other measurement strategies.

• Investigate tracking, attribution, and data quality issues, proposing sustainable solutions.

• Establish a robust data foundation for Smart Bidding and automated optimization frameworks.

• Identify and integrate automation and AI opportunities within the SEA workflow.

• Leverage modern AI tools to expedite analyses, testing processes, and operational workflows.

• Assess new advancements in Google Ads, measurement, AI, and marketing automation.

• Play an active role in shaping the future SEA and measurement strategy.

• Challenge current setups and base decisions on data, testing, and cause-and-effect relationships.

⛳️ Requirements

• A minimum of 6 years of practical experience in building, managing, and scaling Google Ads accounts.

• Proven record in managing and optimizing large advertising budgets (preferably €500,000+ monthly).

• Extensive expertise in Google Search, Performance Max, Smart Bidding, audience strategies, and conversion value optimization.

• Several years of experience in lead-generation business models featuring complex, multi-stage funnels and extended conversion cycles.

• Background in an in-house role within a growth-focused company, scale-up, or digital enterprise.

• Demonstrated capability in developing and executing growth strategies for performance-based business models.

• Strong analytical proficiency with the ability to convert complex relationships into actionable recommendations.

• Fluent in German, both written and spoken.

• Proven experience in independently designing, implementing, and enhancing cross-channel tracking architectures.

• Excellent knowledge of Google Tag Manager (both web and server-side), Google Analytics 4, and conversion tracking across various advertising platforms.

• Familiarity with server-side tracking, Consent Mode, Enhanced Conversions, Conversion APIs, and first-party data strategies.

• Experience with Offline Conversion Imports and CRM-based measurement setups.

• Capability to independently construct and verify tracking and data flows among advertising platforms, CRM, analytics, and BI systems.

• Deep understanding of how data quality, signal loss, attribution, and conversion latency impact Smart Bidding systems.

• Experience in troubleshooting, quality assurance, and documenting complex tracking implementations.

• A distinct advantage: experience in education, professional development, or EdTech.

• Familiarity with business models funded through education vouchers.

• Experience with multi-stage lead-generation funnels and prolonged conversion cycles.

• Background in organizations with intricate CRM and sales processes.

• Experience with HubSpot.

• Expertise in optimizing for quality-based offline conversions.

🏝️ Benefits

• Fully remote working opportunities within Germany.

• Option for remote work temporarily from other European countries (with primary residence and work location in Germany).

• 30 vacation days per year.

• Flexible working hours and a significant degree of autonomy.

• Attractive compensation package.

• Modern hardware and home-office equipment provided.

• Employer contribution to occupational pension schemes.

• Regular team and company events.

• Corporate benefits offered.

• €50 tax-free monthly benefit after the probationary period, usable flexibly within your region.

• Opportunity to merge education and technology, making a measurable impact on society.

• Significant chance to influence the ongoing development of our Google Ads, tracking, and measurement ecosystem.

• Access to cutting-edge AI tools and innovative marketing technologies.

• Close collaboration with CRM, Data, BI, and Marketing specialists.

• Short decision-making processes in an environment where data-driven decisions are genuinely put into practice.