Senior SEA Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Proactively scale and strategically oversee Google campaigns (Search, Shopping, Performance Max, Demand Gen / YouTube) to facilitate profitable acquisition of new customers.

• Restructure and unify the campaign framework.

• Develop and supervise scalable strategies for Demand Gen and YouTube.

• Take ownership of tracking and measurement across Google Ads, GA4, and Google Tag Manager.

• Analyze the complete funnel, from Search clicks through the advertorial and landing page to the checkout process.

• Identify specific optimization opportunities, including match types, bidding strategies, angles, offers, landing page variations, and trust elements.

• Strategically design the funnel architecture using various advertorial formats and conversion rate optimization (CRO) principles.

• Collaborate closely with Direct Response Copy, Funnel Management, and CRO teams.

• Manage performance metrics based on Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Ad Spend (ROAS), and funnel performance metrics.

• Continuously perform market, competitor, and U.S. market research to uncover performance enhancement opportunities.

⛳️ Requirements

• Minimum of 5 years of practical experience in Paid Search / Google Ads, with at least 3 years in the D2C sector; experience in supplements, pets, beauty, or cosmetics is preferred.

• In-depth technical knowledge of Google Ads, encompassing Search, Shopping, Performance Max, Demand Gen / YouTube, and competitor campaigns.

• Exceptional tracking capabilities, including Google Ads conversion tracking, GA4, and Google Tag Manager.

• Ability to recognize and consolidate fragmented campaign architectures.

• Experience with subscription models and in competitive, price-sensitive markets.

• Familiarity with Direct Response funnels, especially advertorials.

• Proven experience in strategically integrating Paid Search with conversion architectures.

• Organized, self-sufficient, and solution-driven work approach.

• Proficiency in German at C2 level and fluent English at C1 level.

• Nice to have: Experience with Microsoft Advertising; TikTok Search Ads or other upper-funnel channels; knowledge of CRO or landing page testing, such as A/B testing at the advertorial level.

🏝️ Benefits

• Complete flexibility in organizing your workday.

• Option to work from home or from the office in Berlin.

• Equipment provided for remote work.

• Choice between a high-end Mac or Windows setup.

• Complimentary coffee, tea, snacks, fresh fruit, and breakfast cereals in the office.

• 75% employee discount on orders with a monthly order value of up to €100.

• Company pension scheme.

• Company health insurance.