Senior Salesforce Administrator – GTM Systems

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of Salesforce administration from start to finish, encompassing advanced configuration, security settings, user roles, custom objects, and declarative automation.

• Manage customer and funnel metric definitions through a comprehensive data dictionary, object-model change control, field ownership, and enforcement of data hygiene.

• Execute lead and account routing from end to end while monitoring the accuracy of automation.

• Analyze the funnel to pinpoint where deals are stalling and the reasons behind it.

• Supervise third-party integrations, API configurations, and middleware across sales engagement, enrichment, customer success, support, and billing.

• Support a hub-and-spoke architecture along with a central data lake.

• Assist with minor development tasks, including Apex triggers and troubleshooting code-related issues.

• Create advanced reports, dashboards, and executive-level views segmented by vertical.

• Act as the primary point of contact for GTM systems.

• Manage and prioritize incoming requests across various teams.

• Determine what should be developed in-house versus what should be directed to external development partners.

• Aid in release and change management processes.

• Implement measurable, repeatable LLM-assisted workflows for ICP scoring, intent signals, account research, and outreach personalization.

• Collaborate with Sales, Marketing, Account Management, Customer Success, Finance, and Support teams.

• Report directly to the Head of GTM Systems.

⛳️ Requirements

• At least 5+ years of experience in Business Systems, RevOps, Sales Ops, Marketing Ops, or a similar technical operations role, with hands-on experience in Salesforce administration.

• Strong proficiency in Salesforce data management.

• Familiarity with the Salesforce object model.

• Proficiency in SOQL.

• Capability to develop cross-object formula fields and reports.

• Understanding of CRM data structures and the reliability of downstream data.

• Experience managing a Salesforce integration with at least one related platform, including field mapping and entity-resolution decisions.

• Experience in cross-system diagnostics.

• Strong governance discipline, including thorough documentation, versioning changes, and enforcing data hygiene at the point of entry.

• Ability to convert open-ended business inquiries into functional systems with minimal specifications.

• Practical experience with LeanData for lead/account matching, routing, and monitoring.

• Comfortable supporting Apex triggers, process automation, and troubleshooting code-related issues.

• Exposure to warehouses or data lakes, such as Snowflake, Databricks, BigQuery, or similar platforms.

• Experience modeling CRM, GTM, and post-sale data for reporting purposes.

• Familiarity with AI and LLMs for classification, extraction, summarization, and prompt chaining.

• Background in consulting, agencies, or early-stage companies is a plus.

🏝️ Benefits

• 401k

• Medical, dental, and vision insurance

• Flexible and unlimited PTO

• Paid parental leave

• Remote work environment

• Competitive compensation based on experience and performance

• Equity