Senior Revenue Operations Manager, Marketing Ops

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain account and contact audiences for Account-Based Marketing (ABM) initiatives across various verticals and tiers.

• Take ownership of campaign setup and implementation within HubSpot and Salesforce campaigns.

• Manage lead operations for webinars, events, and field programs, which include capturing leads, deduplication, suppression, routing, and post-event follow-up.

• Act as the HubSpot administrator overseeing workflows, lifecycle stages, properties, forms, list logic, and user management.

• Responsible for lead conversion and establishing a feedback loop.

• Design and manage nurture and re-engagement programs while measuring conversion rates.

• Oversee the marketing behavior of the HubSpot-to-Salesforce synchronization, collaborating with GTM Systems on Salesforce.

• Manage Google Tag Manager and site-side tracking, which includes auditing, cleanup, and change control processes.

• Implement and maintain conversion tracking across Google Ads, Meta, LinkedIn, and X, including server-side conversion APIs and offline conversion uploads.

• Enforce UTM taxonomy and manage the attribution reporting layer.

• Support data enrichment across signup and inbound flows using tools like Clay and similar applications.

• Direct the strategy for forms and progressive profiling, suppression, bounce management, and consumer-domain filtering.

• Transform recurring requests into templates, workflows, or self-service options.

• Document systems for repeatable operations and advocate for durable solutions over one-off requests.

• Report to the Senior Director of Revenue Operations and serve Marketing as the primary internal client.

⛳️ Requirements

• 6-10 years of experience in Marketing Operations, Growth Operations, or Revenue Operations with a focus on marketing in a B2B SaaS environment.

• Hands-on experience with HubSpot administration, including workflows, lifecycle stages, lead scoring, forms, and list logic.

• Practical knowledge of Google Tag Manager and at least one implementation of server-side or offline conversions (Meta CAPI, Google Ads, LinkedIn, or X conversions API).

• Proven experience in building account-level audiences for ABM programs and converting Ideal Customer Profile (ICP) criteria into actionable lists.

• Familiarity with Salesforce as a user, including campaigns, the data model, and the behavior of the HubSpot sync.

• Experience in managing event and webinar lead operations at scale.

• Experience with enrichment tools (Clay or similar), including waterfall logic and dealing with incomplete data.

• Understanding of attribution concepts, including first-touch and multi-touch attribution.

• Excellent written communication skills.

• Proficiency in macOS.

• Comfortable working fully remotely using tools such as Slack, Google Workspace, Salesforce, HubSpot, and Zoom.

• Must be authorized to work from the location of residence.

• Visa sponsorship is not available.

• Preferred qualifications: Knowledge of SQL or familiarity with dbt and a semantic layer; experience with BI tools like Sigma or Looker; familiarity with tools such as Clay, Vector, Apollo, Sendoso, Gong, and Salesforce; experience in a B2B SaaS company with an ARR between $50M and $200M; experience in paid media operations.

• Salesforce administration or certification, DealHub or CPQ experience, forecasting modeling, and a background in customer success operations are not mandatory.

🏝️ Benefits

• 100% remote work opportunity.

• Transparent pay structure.

• Inclusive workplace culture.

• Visa sponsorship is not available.

• Flexibility to work from nearly any country, subject to local restrictions and work authorization.

• California applicants may access a CCPA notice.

• EU applicants may access a GDPR notice.