Senior Retention Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and manage localized Email and SMS campaign calendars, adapting global strategies into specific market executions.

• Create campaign strategies, develop creative briefs, and outline execution plans for promotional, seasonal, lifecycle, loyalty, and ad hoc retention campaigns.

• Oversee the complete campaign execution process from planning to launch.

• Facilitate the coordination of deliverables among Creative, Copywriting, Marketing, CX, Legal, Analytics, eCommerce, and Technology teams.

• Collaborate with internal creative teams and external agencies to ensure that Email and SMS campaigns are aligned with the brand.

• Manage campaign assets, including creative requests, copy, translations, links, promotions, audiences, and approval processes.

• Conduct campaign quality assurance, ensuring accuracy in copy, grammar, links, imagery, pricing, promotions, trademarks, segmentation, dynamic content, rendering, and regional standards.

• Support and enhance Lifecycle and Loyalty campaigns, which include post-purchase, behavioral, cross-sell, win-back, reactivation, and subscription initiatives.

• Organize A/B testing and suggest optimizations for messaging, creative content, offers, timing, targeting, and customer experience.

• Track campaign performance and retention KPIs; provide reporting and insights.

• Leverage customer data to design personalized campaigns.

• Evaluate performance and customer insights to enhance retention, subscription growth, customer lifetime value, and campaign effectiveness.

• Maintain comprehensive campaign documentation, workflows, calendars, timelines, and process standards.

• Assess marketing best practices, emerging technologies, and industry trends.

• Execute other duties as necessary.

⛳️ Requirements

• A minimum of 8 years of experience in retention, CRM, email marketing, lifecycle marketing, or campaign management in an eCommerce or direct-to-consumer setting.

• Demonstrated experience in managing comprehensive marketing campaigns, including planning, cross-functional coordination, execution, quality assurance, reporting, and optimization.

• In-depth knowledge of Email and SMS marketing best practices, customer lifecycle marketing, and retention strategies.

• Proven ability to manage campaign calendars, creative briefs, project timelines, and multiple concurrent initiatives in a dynamic environment.

• Capability to collaborate effectively across departments including Creative, Copywriting, Analytics, Legal, Marketing, Product, and Technical teams.

• Strong project management and organizational skills, with exceptional attention to detail and the ability to handle competing priorities and deadlines.

• Experience with Email Service Providers (ESPs) and SMS marketing platforms; familiarity with Klaviyo and Attentive is advantageous.

• Knowledge of customer segmentation, audience targeting, campaign personalization, and lifecycle marketing principles.

• Understanding of email quality assurance processes, rendering considerations, deliverability best practices, and testing platforms such as Litmus or Mailgun Inspect.

• Analytical skills for interpreting campaign performance, A/B testing outcomes, and customer insights.

• Proficiency with Google Analytics, Asana, Microsoft Office, Figma, Dynamic Yield or Movable Ink, Narvar, Adobe Creative Suite, or similar tools.

• Familiarity with HTML/CSS and email production principles is preferred.

• Excellent written, verbal, and interpersonal communication abilities.

• Self-motivated, proactive, adaptable, accountable, and dedicated to continuous improvement.

🏝️ Benefits

• 20 accrued vacation days per year.

• 40 hours of paid sick leave annually.

• 3 paid mental health days.

• 9 paid holidays.

• Paws & Claws pet insurance coverage.

• Life insurance, AD&D, and long-term disability coverage.

• Medical, dental, and vision insurance plans.

• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

• Employee Assistance Program.

• Accident and critical illness plans.

• Employee 401(k) plan with company match.

• Monthly utility allowance for WiFi and phone usage.

• Employee discount on products.

• Wellness challenges.

• Paid parental leave.

• Recognition initiatives.

• One paid volunteer day per year.

• Opportunities for advancement.