Senior Retail Sales Manager – Ethnics

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee Del Real’s retail sales initiatives across all retail segments within the designated western region.

• Spot opportunities, cultivate and expand business partnerships, manage client relationships, and initiate new accounts.

• Formulate and implement strategies aimed at enhancing profitable sales of Del Real branded products.

• Carry out national and regional retail programs to boost volume, merchandising effectiveness, and distribution.

• Examine syndicated and account data to pinpoint market opportunities.

• Engage in direct sales efforts within designated accounts.

• Offer strategic trade marketing insights and craft actionable customer plans.

• Lead customer business planning while utilizing category and consumer insights to inform strategies.

• Create and execute pricing strategies to maximize volume, revenue, and operating profit.

• Collaborate with teams in Sales, Finance, Operations, Marketing, QA, and R&D.

• Anticipate demand, establish long-term supply agreements, and secure additional distribution.

• Enhance market penetration within defined accounts and geographical areas.

• Build direct account relationships and oversee broker execution of account strategies.

• Supervise broker retail execution to optimize shelf presence.

• Coordinate internal and external resources for key account management.

• Represent the company at trade association gatherings, food shows, and tradeshows.

• Tackle problems autonomously using data and analysis.

• Handle administrative duties, including competitive intelligence, result tracking, expense reporting, forecasting, and deduction management.

• Create personal and professional development plans in collaboration with the Senior Director.

• Discover new product opportunities and engage in the New Product Development process alongside R&D and Marketing.

• Conduct budgeting, planning, organizing, integrating, and measuring activities.

⛳️ Requirements

• Bachelor’s Degree (B.S. or B.A.) from a recognized four-year college or university is preferred.

• At least 4 years of experience in retail account management.

• Minimum of 4 years of experience in fact-based direct selling.

• Experience selling to ethnic-focused retail clients such as Northgate, Cardenas, El Super, and Vallarta.

• Proficiency in MS Word, Excel, PowerPoint, and online research.

• Strong written and verbal communication abilities.

• Capable of working independently, resolving issues, and maintaining high self-motivation.

• Excellent presentation skills.

• Willingness and ability to travel up to 50%.

• Must reside in the specified western region.

• Proficient in computer use.

🏝️ Benefits

• Flexible home office work arrangement.

• Opportunities for professional development and training programs.

• Reimbursement for travel expenses related to necessary business travel.