Senior Retail Marketing Manager

This is a fully remote position, open to applicants in Uruguay.

📋 Description

• Lead the marketing efforts for Trafilea’s Shapermint and Truekind brands in both retail and wholesale sectors.

• Propel sell-through, strengthen brand equity, and facilitate retail expansion throughout North America and globally.

• Take charge of the strategy, planning, and execution of comprehensive 360° marketing campaigns across standalone retail, wholesale accounts, and on-air platforms.

• Oversee, mentor, and assess the performance of the Brand Marketing Manager and supporting specialists.

• Create and implement campaigns that integrate out-of-home (OOH), influencer, in-store, and digital strategies.

• Assist in the launch of standalone stores by providing playbooks, launch strategies, and evaluations.

• Ensure that creative and merchandising initiatives align with brand positioning and retailer standards.

• Track sell-through rates, traffic increases, and digital performance metrics.

• Manage the retail marketing budget allocation, including co-op spending and production expenditures.

• Utilize AI-driven tools for tracking campaigns and optimizing creative outputs.

• Generate project and campaign reports for senior leadership.

⛳️ Requirements

• Over 10 years of experience in retail and wholesale marketing.

• Proven track record in leading multi-channel campaigns across in-store, digital, influencer, and media avenues with measurable results.

• Familiarity with major retailers such as Walmart, Macy's, Kohl's, and Nordstrom.

• Experience in the apparel/intimates sector is advantageous.

• Demonstrated ability to negotiate effectively and manage vendor and retailer partnerships.

• A data-driven approach, leveraging metrics to enhance spending and narrative development.

• Expertise in Excel, including advanced functions and pivot tables.

• Competence in Google Workspace and project management software like Asana.

• Practical experience with AI tools for improving efficiency, reporting, and campaign evaluation.

• Strong communication skills with the ability to influence executives, vendors, and cross-functional teams.

• Strategic mindset with a focus on 80-20 prioritization and contingency planning.

• Excellent problem-solving abilities, with a knack for transforming data and errors into scalable process enhancements.

• High level of ownership and accountability, with an emphasis on speed and maintaining quality standards.

🏝️ Benefits

• 100% remote work environment.

• Competitive salary in USD.

• Comprehensive suite of perks and benefits.