Senior QA Analyst – CRM

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Conduct comprehensive quality assurance evaluations for CRM campaigns, including email communications, customer journeys, triggered messages, and promotional initiatives.

• Confirm the accuracy of campaign setups within Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and other associated marketing technology platforms.

• Assess email content, layouts, hyperlinks, personalization elements, dynamic content, targeting criteria, and overall customer experiences.

• Collaborate with CRM Operations to ensure campaign specifications are in line with approved business guidelines.

• Work alongside Email Design Leads to ensure design accuracy across templates, modules, devices, browsers, and email clients.

• Partner with Copywriting to guarantee content is precise, authorized, grammatically sound, appropriately formatted, and adheres to brand standards.

• Confirm audience targeting and campaign specifications with Data Management teams.

• Conduct testing of customer journeys, triggered messages, decision-making logic, and deployment processes.

• Validate tracking parameters, reporting needs, suppression logic, and campaign settings prior to launch.

• Identify, document, prioritize, and communicate any defects, risks, and quality issues.

• Assist in user acceptance testing (UAT) and production readiness assessments.

• Maintain QA documentation, testing protocols, defect logs, and quality benchmarks.

• Engage in campaign launch reviews and post-launch validation tasks.

• Collaborate with GTM, Technology, and Analytics teams to address production challenges and enhance quality processes.

• Spot opportunities to streamline testing efficiency, quality controls, and campaign execution workflows.

• Stay updated on CRM platform capabilities, email marketing best practices, and QA methodologies.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Information Systems, Communications, Computer Science, or a related discipline.

• Over 5 years of experience in quality assurance, marketing operations, CRM execution, digital marketing, or related fields.

• Proven experience in testing email campaigns, customer journeys, marketing automation workflows, or CRM communications.

• Familiarity with Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), or comparable marketing automation platforms.

• Understanding of CRM campaign execution processes, customer lifecycle marketing, and email marketing best practices.

• Experience in validating email rendering, personalization, dynamic content, hyperlinks, audience targeting criteria, and campaign functionality.

• Strong attention to detail with the ability to detect defects and uphold high-quality standards in a fast-paced environment.

• Experience collaborating cross-functionally with marketing, creative, copywriting, operations, data, and technology teams.

• Knowledge of QA methodologies, test planning, test cases, defect tracking, and root cause analysis.

• Familiarity with email testing and validation tools such as Litmus, Email on Acid, or similar solutions is an advantage.

• Experience supporting high-volume, seasonal, or regulated marketing initiatives is a plus.

• QA, marketing technology, or CRM platform certifications are a plus.

🏝️ Benefits

• Medical and prescription drug coverage for eligible associates and their dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• Virtual fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Preparation benefit.

• Competitive compensation.

• Ongoing learning and professional development support.

• Well-being support.