Senior Public Relations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Identify compelling story ideas from blogs, survey data, customer narratives, product roadmaps, SEO insights, and internal experts.

• Convert insights into engaging narratives that are in line with brand objectives and media interests.

• Collaborate with Content, Customer Insights, SEO, Video, and Social teams to develop data-driven narratives and multi-channel story angles.

• Work alongside the PR firm to present stories to leading trade, tech, and SMB publications.

• Keep track of content calendars, product roadmaps, survey insights, and customer trends to identify media opportunities.

• Implement strategic media campaigns featuring tailored pitches, press releases, quotes, bylines, and materials for reporter preparation.

• Drive data-informed storytelling and design research studies that highlight newsworthiness and opportunities for amplification.

• Bridge PR and Social by adapting research, data studies, and press successes into platform-specific social content.

• Assist executive leaders in crafting long-form LinkedIn articles and thought-leadership materials.

• Secure media opportunities for commentary, interviews, podcasts, bylines, and expert insights.

• Foster relationships with journalists focused on technology, SMB, trade, and data-driven business sectors.

• Leverage AI tools for brainstorming, outlining, personalizing, and expediting story development.

• Monitor earned media coverage, share of voice, sentiment, and the impact of surveys.

• Contribute to shaping the external narrative of the brand during a significant rebranding effort through press, social channels, and LLMs.

⛳️ Requirements

• 6-10+ years of experience in Public Relations.

• Background in B2B tech/SaaS industries.

• Established relationships with top-tier and technology journalists.

• Strong news judgment with the ability to convert insights into compelling stories.

• Direct pitching experience and confidence in driving outbound media efforts.

• Outstanding writing skills across various formats: press releases, customized pitches, bylines, spokesperson quotes, and talking points.

• Proficient in social storytelling, particularly on LinkedIn.

• Capable of managing cross-functional relationships effectively.

• Comfortable utilizing AI tools to enhance research and content creation.

• Experience managing or collaborating with PR agencies.

• Availability for limited travel: roughly 1–3 trips per year.

• Preference for candidates in the Eastern time zone.

• Preferred mixed experience in both agency and in-house roles.

• Knowledge of data storytelling or insight-driven narratives, preferably including survey- or research-based campaigns.

• Experience collaborating with a data journalism or research agency on earned media initiatives.

• Familiarity with domains, hosting, website builders, or digital presence platforms.

• Previous experience in PR during a rebranding or brand transformation process.

🏝️ Benefits

• Flexible work-from-home, hybrid, or in-office working arrangements.

• Options for health insurance.

• Health Savings Account (HSA).

• Medical insurance coverage.

• Dental insurance plans.

• Vision insurance options.

• 401K matching contributions.

• Life, AD&D, STD, and LTD insurance.

• Tuition reimbursement programs.

• Pet insurance available.

• Generous vacation policy.

• Programs promoting diversity and inclusion.

• Opportunities for learning and development.

• Access to 20+ affinity groups.

• Mentorship and career advancement opportunities.

• Opportunities to innovate with AI, data, and next-generation PR practices.