Senior Product Marketing Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance marketing strategies in collaboration with business partners.

• Convert business goals, opportunities, and challenges into insights-driven strategies focused on consumers.

• Assist in the annual marketing planning process, including intake briefs, marketing briefs, messaging frameworks, value propositions, and strategic recommendations.

• Collaborate with the Insights team to uncover research opportunities and translate findings into practical consumer insights.

• Work alongside Brand Strategy to reinforce brand positioning from inception to execution.

• Partner with Customer Life Cycle Marketing, Analytics, Creative & Content, and cross-functional agile teams.

• Translate strategy into effective go-to-market execution.

• Ensure that campaign plans, measurement frameworks, KPIs, and creative execution are in alignment with business objectives and overarching strategy.

• Keep abreast of industry trends and competitor activities.

• Advocate for consumer-centric thinking while balancing business priorities and enterprise goals.

• Manage stakeholder alignment across business, marketing, and support functions.

• Capture and disseminate key learnings.

• Develop scalable tools and playbooks.

• Recommend optimization opportunities to enhance overall effectiveness.

• Lead and support special projects that advance priorities and encourage continuous professional growth.

• Report directly to the Director of Portfolio & Product Marketing Strategy.

⛳️ Requirements

• Bachelor’s degree.

• 6+ years of experience in product marketing, brand marketing, marketing strategy, go-to-market planning/development, or a related role that leads cross-functional initiatives within a matrixed organization.

• Strong skills in project and initiative management.

• Experience managing timelines, dependencies, risk mitigation plans, messaging frameworks, and value propositions.

• Ability to provide constructive feedback during creative review processes.

• Excellent communication abilities.

• Capacity to create clear briefs, synthesize input, and deliver concise updates and performance reports.

• Strong collaboration skills.

• Ability to influence stakeholders within a matrixed organization.

• Capability to thrive in a white space environment.

• Strategic thinking and execution capabilities.

• Adaptability to evolving priorities and the ability to help shape a newly established role.

• Preferred: Bachelor’s degree in Marketing, Business Strategy, Communications, or a related field.

• Preferred: Experience in healthcare, insurance, finance, or other regulated industries, or within large multi-brand organizations.

• Preferred: Background in strategic planning and translating business objectives into marketing strategies.

• Preferred: Experience collaborating with insights, creative, legal, compliance, and other teams.

• Must work during Central Standard Time (CST) or Eastern Standard Time (EST) hours.

• Home internet connection with a minimum of 25 Mbps download and 10 Mbps upload speed.

• A dedicated workspace free from interruptions to protect member PHI/HIPAA information.

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company holidays.

• Personal holidays.

• Paid parental leave.

• Paid caregiver leave.

• Short-term disability.

• Long-term disability.

• Life insurance.

• Occasional travel to Humana offices for training or meetings.

• Remote work arrangement.

• Dedicated workspace and internet requirements supporting work from home.