Senior Product Marketing Manager – Inbound

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee market and competitive intelligence across the entire product portfolio.

• Manage, operate, and enhance the win–loss program, which includes designing interviews, executing them, and synthesizing the findings.

• Create and uphold buyer personas, Ideal Customer Profiles (ICPs), and customer journey maps.

• Collaborate with the Product team to shape roadmap priorities, packaging, and differentiation strategies.

• Assist in client research through conducting interviews, surveys, and analyzing feedback.

• Serve as an internal advocate for customers, ensuring that insights guide strategy and messaging.

• Provide clear, actionable insights to Product, PM, Sales, and executive teams.

• Offer guidance to Product, Sales, and Marketing leadership.

• Present findings to executive audiences and ensure effective follow-through.

• Adapt to changing priorities and support cross-functional initiatives that enhance product marketing and business results.

• Interact directly with customers through advisory boards, executive discussions, interviews, and relevant industry or company events as necessary.

⛳️ Requirements

• 5-7 years of experience in product marketing, strategy, or market intelligence.

• Preferred experience in SaaS.

• Strong preference for experience in nonprofit or association sectors.

• Proven track record of utilizing AI tools to expedite research, enhance competitive analysis, and improve output quality.

• Demonstrated capability in market analysis, win–loss programs, and competitive research.

• Established ability to influence product strategy using insights and data.

• Excellent project management skills, capable of handling multiple projects simultaneously.

• Strong presentation and storytelling abilities, including effective communication at the executive level.

• Experience managing complex initiatives independently, such as pricing & packaging, new product or market entry research, and product advisory boards.

• Demonstrated leadership through influence; formal management of people is not required.

• Practical experience with tools like Salesforce, Asana, Klue, Clozd, Gong, Pendo, Claude, and Microsoft Co-Pilot.

• Must be eligible to work in the United States without sponsorship.

• Minimum age requirement of 18 years.

🏝️ Benefits

• Medical, Dental & Vision Benefits.

• 401(k) Savings Plan with Company Match.

• Flexible Planned Paid Time Off.

• Generous Sick Leave.

• Inclusive & Welcoming Environment.

• Purpose-Driven Culture.

• Work-Life Balance.

• Commitment to Community Involvement.

• Employer-Paid Parental Leave.

• Employer-Paid Short-Term Disability.

• Remote Work Flexibility.