Manager, Product Marketing

This is a fully remote position, open to applicants in California, +11 more states.

📋 Description

• Transform positioning and messaging frameworks into product copy, web pages, one-pagers, case studies, and sales narratives tailored to specific audiences, funnel stages, and channels.

• Create and sustain sales enablement materials such as battlecards, objection-handling guides, discovery guides, and demo narratives.

• Assist in seller training and certification to ensure consistent pitching, particularly for go-to-market motions beyond Amazon.

• Develop and update competitor teardowns and battlecards for competitors in creator, influencer, and affiliate marketing sectors.

• Manage the competitive intelligence repository and disseminate field insights.

• Collaborate with the Director of Product Marketing and Product team on launch planning, go-to-market readiness, and launch communications.

• Conduct interviews with customers and prospects, synthesize insights, and contribute findings to messaging, personas, and roadmap discussions.

• Leverage AI tools to expedite research synthesis, content generation, and maintenance of enablement content.

• Work collaboratively across Product, Sales, Partnerships, Customer Success, and Marketing to ensure messaging and enablement materials are up-to-date, easily accessible, and widely adopted.

• Translate strategic direction into polished, high-quality deliverables with minimal supervision.

⛳️ Requirements

• A minimum of 3 years of experience in product marketing or a related field (such as content marketing, sales enablement, or growth marketing), with familiarity in positioning, messaging, or go-to-market content.

• Experience in developing scalable, repeatable launch frameworks and formalizing product marketing operations is advantageous.

• Excellent writing and storytelling capabilities.

• Proficient in converting technical or intricate concepts into clear, persuasive language targeted at specific audiences.

• Adaptable to ambiguity and fast-paced environments.

• Demonstrated curiosity about customers and the market, including a willingness to engage in sales and customer calls.

• Familiarity with using AI tools for research, drafting, and content upkeep.

• Skilled in reviewing and refining AI-generated content to ensure a high standard of quality and accuracy.

• Highly organized and detail-oriented, with the capability to manage multiple concurrent projects and initiatives.

• Comfortable working within a small, agile team that prioritizes flexibility.

• Must possess a permanent residence in one of the designated hub states: California, Florida, New York, Ohio, Utah, Texas, Michigan, Washington, Colorado, Massachusetts, North Carolina, Pennsylvania, or DC.

🏝️ Benefits

• Competitive salary along with a comprehensive benefits package.

• Flexible vacation and sick leave policy, allowing you to take the necessary time off.

• Opportunities for professional growth and advancement in a rapidly growing startup.

• A dynamic and supportive work environment that fosters innovation and creativity.

• A culture that prioritizes diversity, inclusion, and the significance of every team member's contribution to success.