Senior Manager, Product Marketing

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Promote solutions and engage with key driving customers in alignment with field and internal product groups.

• Drive application-level solutions and opportunities within the Industrial Automation segment.

• Lead regional initiatives related to Renesas system solutions.

• Collaborate with Sales, FAEs, Product Groups, Channel Marketing, and System Architects to create and implement strategic engagement plans.

• Engage with key customers to comprehend their requirements, secure design wins, and drive revenue growth.

• Identify additional growth opportunities in collaboration with channel sales and marketing teams.

• Coordinate efforts among Business Units, Sales, and FAEs in solution promotion and business development activities.

• Establish and maintain relationships with technical and procurement stakeholders.

• Translate market and customer requirements into product specifications and optimized product roadmaps.

• Research and analyze competition, market dynamics, and design opportunities.

• Recommend competitive strategies and market responses.

• Prepare and enhance customer presentations and value propositions.

• Develop product collateral, conduct competitive analyses, create customer presentations, and prepare field training materials.

⛳️ Requirements

• Over 10 years of experience in business development, field applications engineering, marketing, or related fields.

• In-depth understanding of the Industrial Automation market, including trends, solutions, challenges, competitors, and standards.

• Experience with technical field sales and FAEs.

• Demonstrated ability to follow up on leads and cultivate relationships in the field.

• Strong strategic thinking and analytical skills.

• Excellent communication abilities.

• Capacity to convey complex concepts clearly, concisely, and effectively.

• Ability to work efficiently within a matrixed, cross-functional environment.

• Proficient in collaborating with teams across multiple global offices.

• Must adhere to applicable U.S. export control regulations; a U.S. government export license may be necessary for certain individuals.

🏝️ Benefits

• Competitive benefits package in addition to salary.

• Opportunity to engage with world-leading semiconductor technology.

• Remote work is not an option.