Senior Product Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish product positioning and spearhead go-to-market strategies and launches to enhance awareness, adoption, and usage among key driver segments.

• Collaborate with technology teams on product enhancements, feature rollouts, and UX/UI modifications, converting technical developments into communications tailored for drivers.

• Create comprehensive product marketing plans for Roadie’s offerings.

• Formulate messaging frameworks, value propositions, and content aimed at diverse audiences throughout the driver experience.

• Work with Communications to develop the annual messaging guide, leveraging driver insights, product expertise, and organizational goals.

• Anticipate communication requirements stemming from the product roadmap and strategize blog posts, automated updates, social media content, and paid media insights.

• Transform product performance metrics, customer feedback, and competitive insights into actionable recommendations for product roadmaps, positioning, and go-to-market strategies.

• Monitor launch success, adoption rates, engagement, retention, and message impact, translating findings into strategic recommendations for leadership.

• Enhance Braze Canvas flows, tagging frameworks, and data metrics to boost segmentation, reporting precision, and experimentation.

⛳️ Requirements

• Over 4 years of experience in product marketing, encompassing messaging, positioning, competitive analysis, sales enablement, and go-to-market strategy.

• Experience in product launches is highly preferred.

• Capability to influence and drive results across Sales, Marketing, Product, and Operations teams.

• Exceptional storytelling and communication abilities.

• Skill in translating intricate product features into understandable narratives for both technical and non-technical audiences.

• A keen interest in market trends, customer behaviors, and emerging opportunities.

• Strong project management skills, adept at managing complex initiatives across multiple stakeholders.

• A collaborative, resourceful, and solution-focused mindset.

• Adaptability to thrive in a fast-paced, dynamic environment.

• Must possess authorization to work for any employer in the U.S.; visa sponsorship is not offered.

🏝️ Benefits

• Competitive compensation packages.

• Full coverage of health insurance premiums for yourself.

• 401k plan with company matching.

• Assistance with tuition and student loan repayment.

• Flexible work schedule with unlimited paid time off (PTO).

• Monthly three-day weekends.

• Monthly work-from-home stipend.

• Paid sabbatical leave for long-serving team members.

• The necessary technology to accomplish your work effectively.