Senior Manager, Product Marketing, Client Expansion

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Create engaging positioning and messaging for various products and market segments.

• Collaborate with product teams to strategize and implement go-to-market plans for feature upgrades and new product launches.

• Craft and enhance external product messaging for Foundant’s website, third-party review sites, and sales collateral.

• Develop sales enablement resources such as pitch decks, brochures, tool kits, and comparison charts.

• Perform competitor analysis and convert research findings into effective messaging and sales enablement tools.

• Assess messaging and positioning effectiveness throughout the sales funnel and adjust based on conversion and engagement metrics.

• Manage the strategy for expanding client demand generation.

• Identify product priorities that present the greatest revenue potential from existing clients.

• Create narratives that motivate clients to upgrade, expand, or renew their use of Foundant solutions.

• Write, edit, and implement client communications to boost interest and revenue.

• Collaborate with Client Success and Demand Generation teams on targeted client campaigns.

• Evaluate expansion messaging and campaign outcomes, refining strategies based on results related to upgrades, expansions, and renewals.

• Work cross-functionally with stakeholders throughout the organization.

• Report directly to the Senior Director of Product Marketing.

⛳️ Requirements

• Over 7 years of experience in B2B SaaS product marketing, with substantial expertise in expansion, lifecycle, or demand generation marketing.

• Proven success in owning go-to-market strategies and execution for a complex array of solutions, from internal enablement to external launch.

• Excellent writing and editing capabilities, with a history of producing persuasive, benefit-driven messaging.

• Strong communication skills and ability to partner cross-functionally with product, sales, client success, and the broader marketing team.

• Capability to prioritize and manage multiple projects simultaneously while maintaining focus on overarching strategy.

• Experience in a fast-paced environment, preferably within a PE-backed SaaS company.

• Strong preference for candidates with experience in organizations that have successfully navigated rapid growth and multiple acquisitions.

🏝️ Benefits

• Competitive salary and benefits package.

• Tuition reimbursement programs.

• Lifestyle reimbursement options.

• Tailored mindfulness initiatives.

• Customized fitness initiatives.

• Flexible paid time off (PTO) policy.

• Opportunities for professional and personal development.

• Internal mobility and career advancement opportunities.

• Autonomy and responsibility in your role.

• Employee recognition programs.

• Workplace accommodations available throughout the interview and employment process.