Senior Manager, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the positioning, messaging, and value proposition for all products within the AutoVitals suite.

• Establish customer segmentation based on revenue bands, location counts, and buyer roles, while keeping track of segment pain points.

• Collaborate with Product to convert the roadmap into language that appeals to the market.

• Work alongside Brand on product naming and identity development.

• Lead go-to-market strategies for product launches, encompassing audience targeting, messaging, sequencing, channels, internal readiness, and success metrics.

• Manage launch communications for clients, prospects, and internal teams, including frequently asked questions.

• Promote the adoption of already available features in the market.

• Oversee competitive intelligence efforts, including competitor analysis, battlecards, win/loss themes, and positioning strategies.

• Integrate competitive insights into discussions about pricing, packaging, and product roadmaps.

• Develop sales enablement materials, including presentations, one-pagers, talk tracks, objection handling guides, and FAQs.

• Manage customer proof points and reference stories.

• Align segmented campaign messaging with demand generation and content strategies.

• Evaluate performance against sales adoption and pipeline metrics, making improvements based on results.

• Establish product marketing standards, processes, playbooks, and operational rhythms.

• Recruit, onboard, and mentor product marketers as the team expands.

⛳️ Requirements

• Minimum of 6 years of experience in product marketing within a B2B SaaS or technology environment.

• Proven ability to conduct market discovery through customer, prospect, and win/loss interviews, translating insights into validated market challenges, buyer personas, positioning, and go-to-market strategies.

• Experience in managing or developing product marketers and establishing the processes, standards, and playbooks for the function.

• Demonstrated success in overseeing product launches from beginning to end, including positioning, sales readiness, and outcome measurement.

• Excellent writing and communication skills, capable of articulating the essence of a technical product and its target audience clearly.

• Experience in creating competitive intelligence from the ground up, including research, battlecards, and win/loss analyses.

• Skilled in market segmentation and crafting differentiated messaging tailored to various segments and buyer roles.

• Comfortable working directly with sales representatives, participating in calls, and developing practical tools for their use.

• Data-driven, able to link messaging and launch efforts to pipeline and bookings.

• At ease building from scratch in a dynamic environment where not everything is clearly defined yet.

• Pragmatic Marketing or Product Marketing Alliance certification is a plus.

• Experience in marketing a multi-product platform is a bonus.

• Familiarity with marketing to small and medium-sized businesses, especially in automotive, home services, or similar industries is advantageous.

• Knowledge of Salesforce and HubSpot is a plus.

• Background or knowledge of the automotive repair industry is an added advantage.

🏝️ Benefits

• Medical/Dental/Vision coverage.

• Flexible Spending Account.

• 401K Matching.

• Flexible Paid Time Off (PTO).

• Target bonus of 10%.