Senior Product Marketing Manager, Trading

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the comprehensive marketing strategy for trading products including perpetual futures, options, margin, and spot offerings.

• Spearhead the go-to-market strategy for the launch of new trading instruments on the retail app, encompassing audience strategies, value proposition development, channel planning, creative briefings, and performance measurement.

• Propel trading volume growth across the entire funnel in collaboration with CRM and growth teams through awareness initiatives, product launches, and win-back programs.

• Design and implement engagement initiatives such as trading competitions, incentives, and event-driven campaigns.

• Develop a deep understanding of various trader segments and translate insights into effective positioning and product feedback.

• Establish success metrics linked to trading volume and instrument adoption, track performance, conduct experiments, and offer recommendations to product and marketing leadership.

⛳️ Requirements

• Over 8 years of experience in product marketing, growth marketing, or product management within a consumer-facing application, demonstrating measurable trading or financial product adoption.

• Practical experience in marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar organizations.

• Profound understanding of active trader behaviors and motivations.

• Capability to manage product launches and growth strategies comprehensively, from positioning and messaging to channel execution and performance evaluation.

• Strong quantitative and analytical skills.

• Proven experience in defining success metrics, conducting experiments, and leveraging data to guide campaign and product decisions.

• Background in executing large-scale growth programs, engagement campaigns, or win-back initiatives with measurable outcomes in volume or retention.

• Responsible utilization of generative AI with appropriate human oversight.

• A maximum of 3 applications within a 6-month period is permitted for candidates.

🏝️ Benefits

• Eligibility for equity and bonuses.

• Comprehensive medical, dental, and vision benefits.

• 401(k) plan.

• Quarterly in-person collaboration sessions known as “surges.”