Senior Product Marketing Manager – Technical Products

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of gathering market and customer data to empower product teams in enhancing product value.

• Perform competitor analysis, conduct industry research, and engage in customer interviews, surveys, and expert/analyst research to derive actionable insights.

• Spearhead product marketing strategy and execution, encompassing personas, positioning, competitive differentiation, and pricing strategies.

• Manage product message maps and develop value propositions that underpin go-to-market strategies.

• Train and equip sales teams on buyer and user challenges utilizing HighSpot.

• Create internal sales tools, presentations, training materials, external collateral, and case studies.

• Generate thought leadership content and guide content writers on messaging for whitepapers, blogs, presentations, webinars, and videos.

• Define marketing strategies and communication plans for InfutorData products.

• Design and implement go-to-market strategies for new product launches, features, and updates.

• Collaborate with Product Management to influence roadmap decisions and ensure product alignment with market demands.

• Produce case studies, whitepapers, product videos, webinars, and blog posts.

• Assess and analyze product marketing performance, providing actionable insights for enhancements.

• Act as the strategic link between market, product, sales, and marketing teams.

• Inform product roadmap decisions, positioning, investment priorities, demand generation, sales effectiveness, and revenue performance.

⛳️ Requirements

• Over 7 years of experience in product marketing or business analytics within a SaaS environment with multiple products, preferably in the martech or adtech sectors.

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field.

• In-depth understanding of data enrichment, data hygiene, identity resolution, data governance, or similar domains.

• Experience in lead generation, performance marketing, or compliance-driven environments.

• Familiarity with APIs, data flows, data providers, and identity graphs.

• Experience collaborating with or marketing alongside platforms like Snowflake, AWS, or other data marketplaces and cloud service providers.

• Demonstrated success in product launches and go-to-market campaigns.

• Strong analytical capabilities and a data-driven approach to decision-making.

• Exceptional written and verbal communication skills.

• Proficient in developing sales enablement tools and marketing content.

• Expertise in utilizing tools like HighSpot, Gong, Salesforce, Monday.com, HubSpot, and AI technologies.

• Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable.

• Authorized to work in the U.S.

🏝️ Benefits

• A collaborative work environment that offers the freedom and opportunities found in a startup culture.

• A global, remote-first organization that promotes occasional team gatherings.

• Emphasis on maintaining a healthy work-life balance.

• Flexible vacation policy.

• Retirement plan with matching contributions up to 3.5% of your salary.

• Diverse options for health, dental, vision, disability, and life insurance.