Senior Product Marketing Manager – Sitetracker Scout, Agentic AI

This is a fully remote position, open to applicants in United States.

📋 Description

• Scale the go-to-market strategy for Scout, Sitetracker’s Agentic AI solution.

• Assist with active Scout sales opportunities, typically collaborating on 5–10 initiatives.

• Aid Sales in positioning the platform, articulating its value proposition, addressing objections, and engaging executive stakeholders.

• Own and refine Scout’s messaging pillars.

• Lead product marketing efforts for new capabilities in collaboration with the Product team.

• Convert technical functionalities into distinct messaging, sales enablement tools, and customer-facing value propositions.

• Create marketing campaigns designed to generate demand and enhance Scout adoption among the existing customer base.

• Oversee campaign execution and results, suggesting improvements as needed.

• Monitor the AI landscape, emerging competitors, and shifts in market sentiment.

• Develop competitive messaging and counter-positioning strategies.

• Provide actionable market insights to both Sales and Product Marketing teams.

• Represent Scout at customer and industry events, including speaking engagements.

• Establish a scalable product marketing approach and a repeatable method for launching and enabling new capabilities.

⛳️ Requirements

• Proven experience directly supporting Sales teams on active opportunities related to AI, technical SaaS, or similarly intricate technologies.

• Capability to translate technical features into clear business value and assist in handling objections.

• Comfort in communicating with executive-level stakeholders and guiding sellers through complex customer discussions.

• Experience in developing a repeatable sales strategy for an emerging or rapidly evolving product.

• Ability to leverage active-deal insights to enhance messaging, enablement, and go-to-market strategies.

• Understanding of the AI technology stack along with the ability to convey technical concepts to both technical and business audiences.

• Experience in crafting messaging, positioning, and value propositions for technical products.

• Proven track record of partnering with Product teams to launch new products or capabilities and enable Sales during launches.

• Experience in shaping the market narrative for a new or emerging technology category.

• Ability to swiftly adapt positioning as the product, customer needs, and AI market evolve.

• Demonstrated success in developing go-to-market campaigns that create demand or boost product adoption.

• Understanding of go-to-market channels and the ability to recommend strategies based on audience and objectives.

• Proficient in monitoring campaign execution and outcomes and providing actionable recommendations.

• Experience in creating programs to enhance adoption within an established customer base.

• Ability to connect campaign performance to pipeline, adoption, and commercial outcomes.

• Familiarity with the AI landscape, emerging technologies, competitors, and evolving market dynamics.

• Experience in developing competitive messaging and counter-positioning tactics.

• Ability to translate market and competitive insights into actionable information for Sales and Product Marketing.

• Experience working in a fast-paced technology category.

• Skill in identifying market shifts and influencing positioning and go-to-market strategies.

🏝️ Benefits

• Comprehensive health coverage.

• Flexible work schedule.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.