Senior Product Marketing Manager, Sales Enablement – AI & Research

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage sales enablement initiatives related to AI and research, encompassing onboarding, continuous training, launch readiness, and a centralized resource hub.

• Review existing enablement materials and establish a systematic process to keep them up to date.

• Create and sustain pitch narratives, decks, one-pagers, discovery guides, battlecards, objection-handling documents, white papers, and business-case tools.

• Design and implement the win-loss program utilizing buyer interviews, CRM data, and call analysis, accompanied by regular updates for leadership.

• Organize the outreach calendar for AI buyer interviews.

• Manage competitive intelligence regarding data labeling vendors, research panel providers, and in-house options, including competitor pricing and positioning.

• Transform insights into talk tracks, discovery questions, and pricing modifications, while measuring their outcomes.

• Oversee customer proof initiatives, including case studies, proof-point libraries, reference programs, and advocacy efforts.

• Participate in weekly sales calls and supply product teams with deal-specific insights on feature gaps, obstacles, and pricing issues.

• Define and report metrics such as win rate, competitive win rate, deal velocity, representative ramp time, and content utilization; collaborate with RevOps to enhance CRM fields.

⛳️ Requirements

• A minimum of 6 years in an enablement-focused role (product marketing, sales enablement, or competitive intelligence) within a B2B environment.

• Proven experience in enabling sellers across multiple products or product lines, in a startup, scale-up, or enterprise setting.

• Demonstrated ability to gather data and insights, translating them into materials utilized by sales teams.

• Enablement initiatives that have had a measurable impact on win rates, ramp times, or deal velocities.

• Practical experience in conducting buyer interviews.

• Proficiency in extracting data from a CRM and call intelligence tools, constructing analyses or business cases, and justifying conclusions.

• Ability to write clearly and concisely for busy audiences.

• Established credibility with sales teams and senior leadership.

• Capacity to motivate sales, product, and customer success teams to take action without direct management.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits package.

• Remote working opportunities.

• Access to Prolific’s human data platform.

• Opportunities for innovative research.