Senior Product Marketing Manager, QuickBooks Migration

This is a fully remote position, open to applicants in Serbia, +1 more country.

📋 Description

• Take ownership of positioning and messaging for the QuickBooks Graduates program.

• Formulate a content strategy that assists small businesses in transitioning from QuickBooks to cloud ERP.

• Customize messaging for construction, manufacturing, distribution, professional services, and related micro-verticals.

• Develop thought leadership content based on customer profiles, industry knowledge, and market insights.

• Assist in comprehensive go-to-market strategies for QuickBooks Graduates campaigns.

• Review and enhance customer stories and videos in collaboration with the customer advocacy team.

• Work alongside product, sales, marketing, partner, and industry teams on roadmaps, priorities, and capabilities.

• Utilize performance data and analytics to inform strategy and assess campaign effectiveness.

• Write video scripts, conduct light video editing, and produce product overview and QuickBooks-comparison videos.

• Create user-friendly point-and-click demos for essential workflows and scenarios.

• Oversee website messaging, comparison guides, datasheets, infographics, brochures, and other program materials.

• Assist in release planning and alignment concerning product positioning.

• Support trade shows, industry events, partner events, customer events, presentations, webinars, and thought leadership sessions.

• Convert product features and advantages into valuable insights for small business buyers.

⛳️ Requirements

• A minimum of three to five years of experience in product marketing.

• In-depth knowledge of small business accounting software, including QuickBooks or similar solutions.

• Familiarity with ERP business management systems, accounting processes, business technology, and B2B marketing strategies.

• Experience in marketing to or supporting construction, manufacturing, distribution, or professional services is advantageous.

• Relevant educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field.

• Outstanding writing skills.

• Ability to articulate complex features in clear, straightforward language.

• Capability to translate technical ERP functionalities into easily understandable benefits for small business owners.

• An analytical mindset coupled with a creative approach to messaging.

• Excellent organizational and multitasking skills.

• Strong communication abilities.

• Experience with marketing technology is preferred, including WordPress, Jasper or similar AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia.

• Direct experience with QuickBooks Online or Desktop is a significant advantage.

• A team-oriented, collaborative, positive, practical, optimistic individual who is willing to go above and beyond.

🏝️ Benefits

• Opportunity to work remotely.

• Emphasis on work/life balance.

• Significant potential for professional and financial growth.

• Annual bonus for eligible roles based on individual performance.

• Stock options for eligible roles.

• Sales incentives for specific roles based on revenue or utilization.

• Commitment to equal opportunity employment and reasonable accommodation support.