Senior Product Marketing Manager – Platform

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Formulate and implement thorough go-to-market strategies for technology platforms, ensuring marketing initiatives align with adoption and revenue objectives.

• Lead cross-functional teams to effectively launch new platforms, features, and capabilities.

• Develop narrative themes that set solutions apart in the marketplace.

• Generate audience-targeted positioning, personas, and messaging frameworks utilizing use cases and storytelling techniques.

• Integrate customer feedback, adopter pathways, and competitive analysis to guide product roadmaps and demand generation initiatives.

• Collaborate with Field Marketing and Sales leaders to create standardized sales enablement resources, such as battlecards, positioning guides, and presentation materials.

• Oversee and mentor a team of three marketing professionals.

• Set priorities, provide ongoing coaching, and promote professional growth.

• Work alongside external partners, authors, and consultants to coordinate marketing presentations, recruit peer consultants, and execute essential campaigns.

• Report directly to the Director of Product Marketing for Platforms.

⛳️ Requirements

• A bachelor's degree or equivalent practical experience.

• At least 2 years of experience in product marketing.

• Proven experience in supervising, coaching, or delegating tasks to team members.

• Excellent written and verbal communication skills, capable of articulating complex ideas convincingly across all organizational levels.

• Demonstrated strategic and analytical thinking abilities to integrate customer data, assess market trends, and make informed business decisions.

• Ability to navigate uncertainty and manage complexity while independently advancing projects.

• Strong collaborative skills with a history of fostering agreement among cross-functional, distributed teams.

• Preferred: 3 to 5 years of experience in technology product marketing or SaaS.

• Preferred: Familiarity with Salesforce and PowerBI.

• Preferred: Experience utilizing AI-supported marketing workflows, tools, and analytics.

• Preferred: Product Marketing Alliance (PMA) certification.

• Approximately 10% travel required for meetings, events, or campus visits.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Employee Assistance Program.

• 100% employer-paid life insurance and accidental death and dismemberment (AD&D) insurance.

• Competitive salary.

• Bonus plan.

• Employer contributions to a 401(k) plan.

• Education Assistance Program.

• Paid time off.

• Sick leave.

• Discretionary days.

• Paid holidays, including the International Day for the Elimination of Racial Discrimination, Juneteenth, and Indigenous Peoples’ Day.

• Options for remote or office-based work.

• Support for professional development.