Senior Product Marketing Manager, Platform

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the overall positioning for the Chainalysis platform.

• Define and refine the Chainalysis narrative, highlighting its unique value propositions.

• Develop messaging for consistent application by go-to-market teams.

• Manage competitive positioning and convert market changes into actionable guidance for deal teams.

• Create lifecycle campaigns focused on onboarding, activation, expansion, and renewal.

• Identify patterns for expansion and formulate strategies for cross-selling and upselling.

• Articulate the commercial model in terms that resonate with customers.

• Lead the go-to-market strategy for launches across the portfolio.

• Produce initial call presentations, value maps, discovery frameworks, ROI narratives, objection responses, and sales strategies.

• Collaborate with Product, Product Marketing, GTM, and Enablement teams to develop field tools.

• Utilize churn metrics, win-loss analysis, field feedback, and competitive insights to enhance positioning.

• Focus on measuring business health outcomes rather than just activity levels.

• Work in partnership with teams across Product, Sales, Customer Outcomes, Marketing & Communications, GTM Solutions & Readiness, and segment leadership.

⛳️ Requirements

• A minimum of 8 years in product, solutions, industry, or B2B enterprise technology marketing.

• Proven experience in building a new proposition, segment, or business line from the ground up.

• Expertise in developing positioning that integrates multiple capabilities into a cohesive value narrative.

• Experience in designing lifecycle campaigns or expansion programs, including ownership of messaging and mechanics.

• Exceptional writing skills and strong editorial judgment.

• Ability to craft headlines, compelling narratives, practical sales content, and executive-level messaging.

• A collaborative self-starter who is comfortable managing ambiguous, multi-stakeholder projects across Product, Sales, technical, revenue teams, and senior executives.

• Preferred: experience with blockchain, digital assets, or crypto-native financial infrastructure.

• Preferred: background in marketing AI-driven products, data platforms, intelligence products, cybersecurity, or risk and compliance technologies.

• Preferred: familiarity with consumption- or usage-based pricing and packaging models.

• Legally authorized to work for any employer in the United States without restrictions.

• Must not require sponsorship for maintaining United States work authorization.

🏝️ Benefits

• Equity opportunities.

• Performance-based bonuses.

• Flexible remote work arrangements.

• Commitment to diversity, equity, and inclusion.

• Disability accommodations provided during the interview process.

• Access to AI tools, workflows, and opportunities for experimentation.

• Protection of applicant privacy.