Senior Product Marketing Manager – m/f/d

This is a fully remote position, open to applicants in Europe.

📋 Description

• Formulate and implement product marketing strategies to showcase Kayzen’s offerings to both current and prospective clients.

• Spearhead the development of engaging product marketing content and compelling narratives surrounding Kayzen’s products and solutions.

• Partner with the product team to ensure marketing messages are in sync with product features.

• Support go-to-market teams with new product launches and messaging initiatives.

• Interact with customers and internal teams to collect feedback, comprehend market demands, and pinpoint trends.

• Collaborate with sales and customer success teams to ensure marketing efforts align with business goals and customer insights.

• Track and evaluate the performance of marketing strategies in relation to team KPIs.

• Utilize MarTech and AI tools for content generation, monitoring, analysis, segmentation, automation, and personalization.

• Anticipate market shifts and develop narratives explaining how Kayzen addresses these changes.

• Assume complete responsibility for product marketing and offer data-driven suggestions.

⛳️ Requirements

• At least 5 years of experience in B2B AdTech, ideally within a startup or scaleup, demonstrating a successful track record.

• Comprehensive understanding of the programmatic advertising ecosystem, including trends, challenges, and opportunities in mobile advertising.

• Strong familiarity with AI tools and their practical application in daily tasks.

• Experience with marketing platforms and tools, such as HubSpot and WordPress, is advantageous.

• Excellent writing and editing abilities, capable of captivating a B2B audience through compelling storytelling.

• Proficient in analyzing and utilizing data to craft narratives that distinguish Kayzen in the market.

• Exceptional command of the English language, both written and verbal.

• Capable of managing multiple tasks and adapting to shifting priorities.

• Outstanding organizational skills with a keen eye for detail.

• Strong enthusiasm for the mobile marketing and app advertising sector.

• Comfortable operating in a fast-paced, dynamic, remote-first, and international environment.

• Proven ability to collaborate and influence cross-functional teams without formal authority, especially in sales, customer success, and product management.

🏝️ Benefits

• Exceptional opportunities for career growth and learning.

• A unique chance to be part of a seasoned team of industry experts and entrepreneurs transforming the AdTech landscape.

• Direct, day-to-day collaboration with the leadership team.

• A vibrant, motivated, and diverse team spread across Europe, India, Argentina, and soon the US.

• Flexible work-from-home options.

• A $500 budget for home-office setup.

• A $1,000 annual budget for learning and development.