Senior Product Marketing Manager, Master of Messaging, Product Whisperer, Captain of Customer Voice

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Take charge of product marketing execution for the entire RTA Fleet360 portfolio, aligning with RTA's comprehensive marketing strategy.

• Act as the central point of communication among Product, Sales, Marketing, Customer Success, and Support teams.

• Perform research on customers, market trends, product usage, and competitors to uncover insights and opportunities.

• Enhance product positioning and messaging across all teams.

• Review and refresh website content to ensure consistent messaging about products.

• Create positioning and messaging frameworks for RTA partnerships and integrations.

• Produce and distribute product demo videos, workflow videos, imagery, and various marketing assets for products.

• Manage the go-to-market execution for RTA products and features.

• Establish launch success metrics in collaboration with Product teams.

• Oversee product launches by managing marketing strategies, tactics, deliverables, responsibilities, timelines, and expectations.

• Equip Sales, Customer Success, Support, and Marketing teams with positioning, messaging, training, and tools for launches.

• Lead the expansion and upsell pipeline strategy while coordinating campaigns with Demand Generation and in-product efforts.

• Create enablement content for Sales and Customer Success, including feature pages, battlecards, talk tracks, buyer enablement, and launch materials.

• Promote awareness and utilization of underused features that correlate with customer retention through release communications, in-app messaging, and targeted adoption campaigns based on usage data.

• Monitor product adoption metrics for customer accounts and individual users.

• Manage customer lifecycle communications that reinforce value, covering onboarding, nurturing, product updates, and renewal support.

• Build and enhance customer proof programs, including case studies, testimonials, reviews, references, and advisory boards.

• Assist with user conferences, webinars, roadshows, training sessions, and certification content.

• Address feedback from Sales and Customer Success while identifying gaps in the buyer and customer journey.

• Oversee and evaluate asset usage, message delivery, internal confidence, and market responses.

• Conduct interviews with customers and perform qualitative research.

• Collaborate with Sales to gain insights from win/loss analyses.

• Provide ongoing competitive intelligence.

• Utilize data from product usage, customer interactions, CRM, and campaigns to identify opportunities for adoption, validate messaging, target specific segments, and assess outcomes.

• Report directly to the Sr Manager of Marketing.

⛳️ Requirements

• A minimum of 10 years of experience in Product Marketing.

• Experience in GovTech or Fleet Management SaaS is essential.

• Proven track record of managing product and feature launches from go-to-market planning to organizational readiness and market execution.

• Hands-on experience conducting customer interviews and translating insights into effective positioning, messaging, campaigns, and enablement strategies.

• Experience in leading expansion and upsell pipeline initiatives in collaboration with Demand Generation, Sales, Customer Success, and Product teams.

• Strong analytical skills with experience in leveraging customer, product usage, CRM, and market data for strategic decisions and measuring adoption and impact.

• Proficient in CRM platforms like HubSpot.

• Familiarity with call-recording and conversation-intelligence tools, such as Gong.

• Experienced with project management tools such as Asana or similar platforms.

• Outstanding written and verbal communication skills.

• Ability to simplify complex product features into clear, distinct narratives for diverse audiences.

• Proven capacity to influence and drive cross-functional initiatives without direct authority.

• No formal degree is required; relevant experience and demonstrated capabilities are prioritized.

• Ability to remain seated or standing for extended durations.

• Capability to work at a computer for long periods.

• Willingness to travel approximately 15-20% based on business requirements.

• Must not require student visa sponsorship; RTA is unable to provide sponsorship.

• Employment may be contingent upon successful completion of a background check and other pre-employment screenings.

🏝️ Benefits

• 401(k) plan with a 6% Safe Harbor match (100% vested from day one).

• Flexible PTO model based on trust and manager-approved time off.

• Cigna PPO and HSA medical plan options with company contributions ($780-$1,950 annually).

• Garner Health HRA program: potential reimbursement of up to $1,000 for individuals and $2,000 for families.

• Wellness rewards of up to $350 annually.

• Access to virtual care and mental health support resources.

• Company-sponsored options for dental, vision, EAP, life, STD, LTD, legal plans, and identity theft protection.

• Additional employee perks, wellness initiatives, and discount programs.

• Engaging work that supports the fleets and individuals who help communities thrive.

• Opportunities for occasional team meetings and events.

• Reasonable accommodations for qualified individuals with disabilities.