Senior Product Marketing Manager – Lending

This is a fully remote position, open to applicants in United States, +4 more locations.

📋 Description

• Articulate the positioning, marketing strategy, and growth initiatives for Mercury's lending products.

• Create a comprehensive go-to-market strategy that integrates customer insights, market opportunities, product strategy, and commercial objectives.

• Identify potential market opportunities, define target demographics, establish competitive positioning, and prioritize areas for impact.

• Conduct customer research and competitive analysis to discover unmet needs and guide product prioritization.

• Take ownership of the positioning and messaging for lending products.

• Spearhead the go-to-market strategy for lending products and related initiatives.

• Collaborate with teams in Product, Credit, Growth, Revenue, Sales, and Relationship Management to launch capabilities and enhance adoption.

• Develop scalable go-to-market strategies, empower revenue teams, and broaden financing accessibility.

• Leverage customer feedback, performance metrics, and business outcomes to refine strategies and uncover growth opportunities.

• Advocate for initiatives to senior leaders across Product, Credit, Marketing, and Revenue.

⛳️ Requirements

• A minimum of 8 years of professional experience, with at least 5 years focused on product marketing.

• Proven experience in developing and owning a go-to-market strategy for a specific product or business line.

• Strong foundation in product marketing fundamentals, which includes customer research, competitive analysis, positioning, messaging, and product launches.

• Excellent commercial instincts with the ability to link decisions to quantifiable business outcomes.

• A curious mindset and the capacity to gain a deep understanding of complex products and translate technical concepts into engaging narratives.

• Proficient in influencing senior cross-functional partners and excelling in ambiguous situations.

• Experience in lending, business financing, B2B fintech, financial services, or another complex product category is highly desirable but not mandatory.

• An Equal Employment Opportunity employer; reasonable accommodations are available throughout the recruitment process.

🏝️ Benefits

• Competitive base salary, equity options (stock options/RSUs), and comprehensive benefits.

• Attractive salary and equity ranges.

• Reasonable accommodations during the recruitment process for applicants with disabilities or special needs.