This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee cross-functional marketing efforts spanning content, demand generation, events, communications, and sales enablement to enhance visibility and generate qualified leads for Coinbase's infrastructure products.

• Create and implement go-to-market strategies aimed at PSPs, money movers, cross-border companies, and banks, concentrating on reaching, engaging, and activating them through focused messaging and campaigns.

• Spearhead marketing initiatives for agentic finance across Coinbase for Agents and agentic payments, encompassing thought leadership content, social media campaigns, and product announcements.

• Collaborate with tier-one partners on co-marketing initiatives, from the planning phase of partnership launches to ongoing activation and performance assessment.

⛳️ Requirements

• Over 7 years of experience in payments, stablecoins, or fintech marketing, with a proven history of developing go-to-market strategies that resulted in measurable pipeline or revenue growth.

• More than 3 years of product marketing experience within a startup or high-growth setting, involving ownership of positioning, messaging, and launch execution.

• Demonstrated ability to craft clear and engaging blog posts, partner briefs, and sales materials that are accurate, tailored for each audience, and polished, showcasing a keen eye for self-editing.

• Experience in developing and overseeing co-marketing programs with external partners, including collaborative campaign planning and cross-functional coordination.

• Employs generative AI responsibly, ensuring human oversight to produce business-ready outputs and enhance workflow efficiency, cost, and quality.