Senior Product Marketing Manager, Government

This is a fully remote position, open to applicants in United States.

📋 Description

• Define and enhance the public-sector value narrative for Chainalysis.

• Develop messaging tailored for public-sector buyer and user personas.

• Craft narratives, proof points, and strategic sales materials.

• Manage competitive intelligence and positioning within the public sector.

• Transform innovation into industry-specific solutions, use cases, and sales strategies.

• Lead go-to-market strategies for product launches, releases, platform capabilities, and commercial offerings.

• Shape customer-facing value narratives related to pricing, packaging, and usage-based commercial models.

• Illustrate how our capabilities support the missions of our customers.

• Create first-call presentations, solution briefs, talk tracks, discovery frameworks, proof points, and sales plays.

• Collaborate with Product, Sales, Marketing & Communications, subject-matter experts, GTM Solutions & Readiness, and Enablement teams.

• Incorporate insights from customers, the field, partners, and competitors into positioning and repeatable use cases.

⛳️ Requirements

• 5–8 years of experience in product, solutions, industry, or B2B enterprise technology marketing.

• Proven experience marketing to public-sector clients, including law enforcement, intelligence, regulatory, or tax sectors.

• Demonstrated capability in developing positioning and messaging.

• Exceptional writing skills and editorial judgment.

• Strong grasp of public-sector purchasing journeys, decision-making processes, and mission-oriented sales approaches.

• Ability to connect technical capabilities with mission and operational value.

• Experience working across R&D, Sales, technical and revenue teams, and engaging with senior leaders.

• Familiarity with blockchain, digital assets, or crypto-native financial infrastructure is desirable.

• Previous marketing experience with AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technologies is a plus.

• Understanding of consumption- or usage-based pricing and packaging is a plus.

• Knowledge of investigative, intelligence, national security, regulatory, or tax use cases is advantageous.

🏝️ Benefits

• Equity

• Bonus

• Remote work