Senior Product Marketing Manager, Government

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Define and enhance the public-sector value narrative of Chainalysis.

• Develop messaging tailored for agency leaders, investigators, intelligence analysts, regulators, and tax specialists.

• Craft narratives, supporting evidence, and strategic materials for sellers.

• Take ownership of competitive intelligence within the public sector and create both offensive and defensive positioning.

• Collaborate with Product, R&D, Marketing & Communications, and subject-matter experts on industry solutions, use cases, and sales strategies.

• Lead the go-to-market strategy for product launches, significant releases, platform features, and commercial offerings.

• Shape narratives aimed at customers regarding pricing, packaging, usage-based commercial models, business cases, operational value, and mission impact.

• Bring customer insights to inform product and market strategies.

• Create first-call presentations, solution briefs, talk tracks, discovery frameworks, proof points, and sales strategies.

• Scale narratives into field tools and enablement resources.

• Integrate insights from customers, field teams, partners, and competitors into positioning and scalable use cases.

• Collaborate across teams to leverage AI and enhance operational efficiency.

⛳️ Requirements

• 5–8 years of experience in product, solutions, industry, or B2B enterprise technology marketing.

• Proven experience marketing to public-sector clients in law enforcement, intelligence, regulatory, or tax sectors.

• Demonstrated ability to create positioning and messaging that influences customer and seller perspectives.

• Excellent writing skills and strong editorial judgment.

• Capability to write compelling headlines, persuasive narratives, sales content, and executive-level communications.

• In-depth knowledge of public-sector purchasing journeys, decision-making processes, and mission-driven sales approaches.

• Ability to link technical capabilities to mission fulfillment and operational value.

• Proficient in working across R&D, Sales, technical and revenue teams, and engaging with senior leadership.

• Familiarity with blockchain, digital assets, or crypto-native financial systems is a plus.

• Experience in marketing AI-driven products, data platforms, intelligence solutions, cybersecurity, or risk and compliance technologies is a plus.

• Understanding of consumption- or usage-based pricing and packaging is advantageous.

• Familiarity with investigative, intelligence, national security, regulatory, or tax-related use cases is beneficial.

• Must possess the necessary permits/authorization to work in the UK.

🏝️ Benefits

• Commitment to diversity, equity, and inclusion.

• Interview accommodations available for individuals with disabilities.

• Protections for applicant privacy.

• Voluntary and anonymous EEOC survey participation.

• Access to AI tools, workflows, and opportunities for experimentation.