Senior Product Marketing Manager – Field

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Establish connections between Product Marketing and Sales by fostering relationships with sales leaders and field teams.

• Grasp sales priorities, customer challenges, and requirements for product messaging, content, and enablement.

• Convert product positioning, value propositions, and competitive advantages into engaging customer narratives.

• Develop and modify customer presentations, sales materials, competitive documents, and additional sales resources.

• Enhance sales readiness through training, product education, and enablement tools.

• Collaborate with Field Marketing and Events on campaigns, customer gatherings, and field programs.

• Collect field insights on customer needs, competitive obstacles, and messaging deficiencies.

• Guide product positioning, go-to-market strategies, and content priorities based on field feedback.

• Assess the effectiveness of sales materials, messaging, and enablement efforts.

• Boost adoption, sales readiness, and pipeline influence.

• Partner with core Product Marketing, Sales Enablement, Field Marketing, and Events to align with go-to-market objectives.

⛳️ Requirements

• 8 years of pertinent experience in Product Marketing, Field Marketing, Sales Enablement, or a similar role.

• Bachelor's degree in Marketing, a related discipline, or equivalent experience.

• Solid practical and technical understanding of cloud computing, infrastructure, or developer platforms.

• Strong capabilities in product marketing, market understanding, and business insight.

• Proven experience collaborating closely with enterprise sales teams.

• Background in creating customer-facing presentations, sales materials, competitive positioning, and other product marketing resources.

• Experience in supporting go-to-market strategies.

• Familiarity with collaboration across Product Marketing, Sales, Sales Enablement, Field Marketing, and Events.

• Ability to clearly convey complex technical ideas and tailor messages for technical practitioners and business decision-makers.

• Skill in working directly with sales leaders and field teams, cultivating relationships, gathering insights, and influencing priorities across departments.

• Proactive, hands-on problem-solving skills.

• Experience in evaluating the success of product marketing and enablement efforts.

• For candidates based in the US, eligibility criteria apply to benefits.

🏝️ Benefits

• Annual bonus or incentives.

• Equity awards.

• Employee Stock Purchase Plan (ESPP).

• Healthcare.

• 401K savings plan.

• Company holidays.

• Vacation offered as PTO.

• Sick leave.

• Parental leave.

• Employee assistance program.

• Support for mental and financial wellness.

• GROW development program.

• Mentoring opportunities.

• APEX Expo internal events.

• Access to LinkedIn Learning.

• 15-minute exploratory call with the Recruiter.