Senior Product Marketing Manager – E-Mobility

This is a fully remote position, open to applicants in Germany.

📋 Description

• Transform intricate product insights into engaging and understandable narratives tailored for various target audiences.

• Collaborate with the Product Knowledge Enablement team at the intersection of Product, Marketing, Sales, and Customer Success.

• Create tailored storylines and messaging aimed at customers, employees, Sales, Marketing, and Customer Success.

• Enhance positioning and messaging in partnership with the Marketing team.

• Work with Product Management to identify technical unique selling propositions (USPs).

• Plan and execute go-to-market strategies, product launches, and releases.

• Establish target audiences, channels, initiatives, and key performance indicators (KPIs) for go-to-market efforts.

• Detect deficiencies in product communication, ideal customer profile (ICP) activation, and competitive positioning, and take operational steps to address them.

• Develop frameworks and formats for Product Knowledge Enablement.

• Supervise one direct report.

• Produce enablement materials such as one-pagers, sales stacks, demo scripts, battlecards, training resources, and event collateral.

⛳️ Requirements

• Several years of experience at a senior level in Product Marketing.

• Proven expertise in positioning, messaging, and storytelling.

• Strong technical acumen.

• Familiarity with technical products is advantageous.

• Capacity to convey complex product information accurately, clearly, and tailored to specific audiences.

• Strategic mindset combined with a proactive approach.

• Competence to independently formulate concepts along with the necessary content and materials to support them.

• Ability to work autonomously and take initiative.

• Skill in early identification of relevant gaps and advancing topics without fully predefined tasks.

• Clear, assertive, and dependable communication abilities.

• Talent for building connections across various departments.

• Resilience in uncertain situations.

• Strong comprehension of the market, customers, and competitors.

🏝️ Benefits

• Remote-first work culture: operate from home, coworking spaces throughout Germany, or our contemporary headquarters in Cologne.

• Provision of suitable hardware for your home office.

• Budget allocated for ergonomic home-office equipment following the probationary period.

• Flexible working hours, with core hours from 9:00 a.m. to 12:00 p.m.

• Workation Worldwide: the opportunity to work from anywhere for up to 60 days annually within ±4 hours of the German time zone.

• Benefits budget via Probonio for meal subsidies, childcare support, vouchers, or Urban Sports Club memberships.

• E-vehicle leasing available through FINN JobAuto.

• Bike leasing options.

• Personal team gatherings every four months.

• Seasonal summer and winter parties.

• Access to Urban Sports Club.

• Life coaching programs available.

• Additional health and wellness initiatives.

• Dog-friendly office environment.

• 20% employer contribution towards the company pension plan.

• Access to a discount portal.