Senior Product Marketing Manager, Content Cloud

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the commercial strategy for Content Cloud, encompassing positioning, packaging, launches, buyer narratives, and field readiness.

• Manage the renewal and expansion narrative for the largest installed base, focusing on the growth of Assets and Launch adoption.

• Direct competitive strategy, which includes developing battlecards, win/loss insights, supporting enterprise RFP/RFI processes, and converting competitive deal intelligence into product strategies.

• Oversee pricing, packaging, ICP, and core value propositions in collaboration with Sales, Product, and Marketing teams.

• Establish and assess adoption goals for launches by utilizing data and customer feedback.

• Integrate customer and market insights into the strategy through customer conversations, analyst briefings, and competitive research.

• Represent Contentstack in external environments through live demonstrations, webinars, customer roundtables, ContentCon, and other market-facing opportunities.

• Mentor and collaborate with the product marketing team, providing strategic leadership without direct management responsibility.

• Assist in safeguarding and expanding the largest installed base, facilitate growth from CMS into Assets and Launch, and influence competition in the enterprise market.

• Utilize customer insights, market intelligence, and adoption data to enhance Contentstack’s agentic-experience narrative.

⛳️ Requirements

• 8-12 years of experience in B2B SaaS product marketing.

• A minimum of 4 years of marketing experience with a headless CMS, DXP, DAM, or content infrastructure product.

• Extensive category knowledge in headless CMS, DXP, DAM, or content infrastructure.

• Practical experience with enterprise DAM or content management.

• Familiarity with RFPs and complex enterprise purchasing processes.

• Proven track record of owning pricing and packaging for a product line.

• Ability to demonstrate a product live and unscripted without relying on a sales engineer; this will be assessed during the interview.

• Experience in positioning against enterprise incumbents and challengers.

• A history of leveraging lessons learned from wins and losses.

• Demonstrated success in driving adoption post-launch using data.

• Excellent communication skills, along with strong executive presence and influence capabilities.

• Ability to collaborate effectively with senior leaders across Product, Sales, Marketing, and the executive team.

• Willingness to travel occasionally.

• Additional experience with DAM, retail/commerce, developer audiences, partner ecosystems, product-led growth, or answer engine/search optimization is advantageous.

🏝️ Benefits

• Engaging and challenging work with opportunities for professional growth and development.

• Spontaneous office happy hours.

• Organized team outings.

• Community volunteer opportunities.

• A collaborative, diverse, and distributed team culture.

• The chance to make meaningful contributions without unnecessary hierarchical barriers.

• Regular updates regarding the business and its performance.