Director, Enterprise Content Strategy

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Lead the creation and implementation of enterprise content strategies that align with organizational goals, enhance audience interaction, and drive business results.

• Formulate enterprise content strategies, set editorial priorities, and design annual content plans.

• Convert brand positioning, messaging frameworks, audience insights, and business objectives into scalable content strategies, editorial plans, campaign narratives, and reusable content assets.

• Oversee editorial planning and manage content portfolios across owned, paid, earned, digital, social, internal, and business-facing channels.

• Supervise content and thought leadership initiatives across various formats and channels.

• Establish and oversee content governance practices, workflows, standards, templates, review processes, and content lifecycle management.

• Collaborate with Brand Strategy, Creative, Communications, Digital, Media, Customer Experience, Research, and analytics teams.

• Work closely with business units, market leaders, Legal, Compliance, Privacy, and Regulatory partners to modify and activate content.

• Guide the development of the content team, manage agency partnerships, oversee vendor management, budget supervision, and performance evaluation.

• Carry out additional responsibilities as assigned.

• Adhere to all organizational policies and standards.

⛳️ Requirements

• A Bachelor's Degree in Marketing, Communications, Journalism, English, Digital Media, Business Administration, or a related discipline, or equivalent experience is required.

• A minimum of 7 years of progressive experience in content strategy, editorial strategy, integrated marketing, communications, digital content, or creative development is required.

• At least 4 years of leadership experience directing writers, editors, content strategists, creative partners, or multidisciplinary teams is preferred.

• Over 5 years of experience managing content in a regulated industry such as healthcare, insurance, financial services, multi-brand, or a similarly complex enterprise environment is preferred.

• A Master's Degree in Marketing, Communications, Business Administration, or a related field is preferred.

🏝️ Benefits

• Competitive pay

• Health insurance

• 401K and stock purchase plans

• Tuition reimbursement

• Paid time off plus holidays

• A flexible approach to work with remote, hybrid, field, or office work schedules

• Additional forms of incentives may be included in total compensation