Head of Brand – Content

This is a fully remote position, open to applicants in Canada, +1 more country.

📋 Description

• Take charge of the brand and content strategy for Vivian Weyll’s personal brand and Aria InsurTech across various social media platforms.

• Conduct research on the insurance industry and content trends, transforming insights into actionable ideas.

• Collaborate daily with founders to generate top-of-funnel brand-building concepts.

• Develop creative briefs outlining the idea, angle, hook, format, and references, managing concepts from inception to publication.

• Recognize relevant trends early and provide briefings on selected trends within the same week.

• Advise Vivian on effective content strategies and filming plans; organize and direct recording sessions.

• Coordinate with editors and designers, review reels and YouTube edits, oversee posts and thumbnails, and uphold schedules.

• Maintain a content calendar at least a month in advance, aligned with webinars and product launches.

• Experiment with formats, hooks, and platforms, converting successful trials into repeatable methods.

• Monitor metrics such as watch time, shares, saves, follows, and sign-ups weekly; optimize content and report findings to the Marketing Director.

• Collaborate with founders and the Marketing Director in both strategic and operational capacities.

• Drive content performance to enhance agent sign-ups, webinar participation, and sales.

⛳️ Requirements

• Minimum of 3 years of experience leading a content or creative team.

• Proven track record of growing a founder’s or creator’s personal brand on Instagram and short-form video, with measurable outcomes.

• Extensive industry and content research skills, coupled with the ability to develop original ideas; no reliance on AI during the ideation phase.

• Proficient in crafting creative briefs that encompass the idea, angle, hook, format, and references.

• Strong early trend recognition skills and understanding of platform-specific performance metrics.

• Knowledge of editing techniques, including pacing, cuts, captions, and audio.

• Experience in planning shoots and directing a founder or creator on camera.

• Capable of tracking content KPIs such as watch time, shares, saves, follows, and sign-ups.

• Familiarity with Meta Business Suite, ManyChat, and project management tools like Monday.com.

• Video editing experience is a plus.

• Must have authorization to work in Canada without sponsorship; application requires responses regarding work authorization.

• A 1–2 minute Loom video introduction with a working link is mandatory.

🏝️ Benefits

• Fully remote; work from anywhere within the US or Canada.

• Collaborate with a founder who has over 150,000 Instagram followers and is recognized as one of the leading sales influencers in the industry.

• Freedom to innovate and develop content strategies and ideas.

• Budget allocated for experimenting with new formats and platforms.

• Opportunity to be part of a company poised for significant growth.

• Potential for role advancement as the company expands.