Content Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Report to the Content Marketing Manager and assist with the entire content creation and execution process.

• Generate content ideas to improve marketing initiatives and enhance sales outreach.

• Advise stakeholders on content strategies aligned with strategic goals and primary distribution channels.

• Create and adapt reports, blog posts, case studies, guides, emails, and various content types that align with the brand's tone and are optimized for search and user experience.

• Facilitate buyer education, consideration, deal acceleration, and customer loyalty.

• Assist the web manager in publishing content on WordPress.

• Implement SEO/AEO strategies to revise existing content and maximize visibility and discoverability.

• Conduct regular content audits to pinpoint new content requirements and opportunities for refreshing or repurposing existing materials.

• Aid product marketing by drafting and editing content for SpyCloud's solution areas and customer industry sectors.

• Co-manage the content library using a third-party tool.

• Establish relationships with SpyCloud experts to ensure content aligns with target audiences, industries, and focal points.

• Monitor strategic content KPIs and refine strategies based on performance metrics.

• Collaborate across departments and work closely with the marketing team.

⛳️ Requirements

• 5+ years of experience in content creation/communications, particularly in marketing technology solutions for large enterprises.

• Preferred experience in the B2B cybersecurity sector; a background in tech/software is essential.

• A diverse portfolio showcasing your skills as a proficient and persuasive writer, with a proven history of producing impactful marketing content.

• Familiarity with Google Suite, CMS platforms (WordPress), project management tools (Asana), and SEO/AEO best practices and tools (e.g., AirOps).

• Proficient in utilizing AI for content research, ideation, and workflows/production that uphold strong writing standards and ethics.

• Maintain and exemplify standard writing styles and a Code of Ethics, particularly regarding AI usage in final outputs.

• High level of accountability and commitment to follow-through.

• Capable of prioritizing and managing multiple projects while effectively communicating and coordinating with stakeholders.

• SpyCloud is currently not sponsoring visas.

🏝️ Benefits

• Flexible and remote-friendly work options

• Competitive salary package

• 401(k) with Employer Contribution

• Health, Vision, and Dental Insurance

• Health Savings Account (HSA) available with Employer Contribution

• Employer Paid Life, Short-term, and Long-term Disability Insurance

• Generous PTO Plan and 16 paid holidays per year

• Retirement Savings Plan with Employer Contribution

• Employer Provided Private Health Insurance and Healthcare Cashplan

• Employer Paid Life Insurance, Income Replacement, and Critical Illness Protection

• Employee Assistance Program

• 25 days of annual accrued holiday plus 8 paid bank holidays and a paid company shutdown during winter holidays