Senior Manager, Consumer Social Engagement and Content – Obesity and Related Conditions

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy for social-first content across both branded and DSE initiatives.

• Convert audience insights and campaign objectives into ideas that resonate with specific platforms.

• Collaborate with the Social Agency to create native content for Meta, TikTok, and other key platforms.

• Develop content plans and calendars that balance campaign demands, cultural relevance, audience value, and a consistent social presence.

• Ensure that social content adheres to the appropriate branding, messaging, and DSE roles.

• Oversee the strategy and partnerships for creators and influencers across both branded and DSE projects.

• Identify creators that align with audience needs and brand strategies.

• Create creator briefs, partnership strategies, content expectations, and measurement plans.

• Coordinate creator activities with corporate affairs, campaign strategies, social-first content, activation, and media amplification plans.

• Develop strategies for commenting, response principles, escalation pathways, and partner coordination.

• Lead social listening efforts and convert cultural, audience, and platform signals into opportunities for content and engagement.

• Establish processes for community interaction, moderation, and issue escalation.

• Utilize insights from listening and engagement to enhance content relevance and future social planning.

• Guide the Social Agency and other social partners through briefs, feedback, and ensure accountability for quality and delivery.

• Collaborate with Digital Engagement on the branded paid-social strategy and social-story destinations.

• Work with Media & Activation on amplification and investment strategies.

• Define metrics for social content and engagement in partnership with analytics teams, and report on performance and insights.

• Ensure that content, creator partnerships, and engagement strategies comply with review, disclosure, privacy, and governance processes.

⛳️ Requirements

• Doctorate degree and 2 years of Marketing/Sales experience OR Master’s degree and 4 years of Marketing/Sales experience OR Bachelor’s degree and 6 years of Marketing/Sales experience OR Associate’s degree and 10 years of Marketing/Sales experience OR High school diploma/GED and 12 years of Marketing/Sales experience.

• Proven experience in leading social strategy, platform-native content, and creator or influencer programs.

• In-depth understanding of Meta, TikTok, and evolving social behaviors and formats.

• Experience in social listening, community management, commenting strategies, or moderation.

• Capability to lead creative agency partners and collaborate across brand, media, Corporate Affairs, and HCP teams.

• Experience in pharmaceutical, healthcare, consumer health, or other regulated industries is preferred.

• Sponsorship for this role is not guaranteed.

🏝️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions.

• Group medical, dental, and vision coverage.

• Life and disability insurance.

• Flexible spending accounts.

• A discretionary annual bonus program.

• Stock-based long-term incentives.

• Award-winning time-off plans.

• Flexible work models where possible.

• Career development opportunities.

• Support for work/life balance.