Senior Product Marketing Manager, Care Offerings – Commercialization

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the strategy for key service lines focusing on packaging, launch, adoption, growth, and continuous optimization.

• Collaborate with Clinical and Product teams to enhance care experiences, offerings, and patient journeys.

• Convert intricate clinical capabilities into market-ready solutions with clearly defined audiences, use cases, value propositions, differentiators, and evidence points.

• Work alongside Brand Marketing to conduct research, establish positioning, create messaging, and define unique perspectives.

• Formulate go-to-market strategies for B2B, B2C, and B2B2C, including launch assets, sales narratives, patient campaigns, and partner activation.

• Oversee launches from start to finish, encompassing channel strategy, cross-functional coordination, sales readiness, patient activation, and performance assessment.

• Implement post-launch initiatives and enhancements to support ongoing adoption and increase utilization.

• Set service-line targets and forecasts, monitor performance, and ensure cross-functional accountability.

• Promote awareness, adoption, ongoing engagement, and utilization among both potential and current patients.

• Expand service lines across health plan and employer demographics via partner channels.

• Develop channel-specific campaigns, content, web experiences, webinars, lifecycle communications, and patient interactions.

• Manage sales enablement for key care offerings.

• Create buyer-centric narratives, presentations, one-pagers, FAQs, objection-handling guides, competitive positioning, proof points, proposals, and other sales resources.

• Prepare Sales and Client Success teams for launches, renewals, expansion discussions, and critical selling phases.

• Gather market intelligence on trends, competitors, buyer and patient needs, coverage strategies, benefit designs, competing solutions, and unmet needs.

• Leverage insights from patients, clients, prospects, sales, clinical data, competitors, and performance metrics to inform strategy and investment adjustments.

• Collaborate with Data teams to assess enrollment, bookings, completed visits, follow-up care, repeat utilization, retention, revenue, and associated funnel metrics.

• Monitor commercial impacts, buyer engagement, generated or influenced meetings, expansion discussions, and pipeline influence.

• Lead initiatives to enhance awareness, adoption, utilization, outcomes, revenue, lifetime value, and differentiation.

⛳️ Requirements

• A minimum of 6 years of experience in product marketing, commercialization, growth, product strategy, or a related field.

• Proven experience in launching new or enhanced products, services, or programs to market while driving adoption and growth over time.

• Strong background in B2B marketing and sales enablement, preferably combined with B2C or B2B2C experience.

• Capability to independently create positioning, messaging, launch plans, sales materials, and executive-level presentations.

• Proficiency in distilling complex or vaguely defined capabilities into clear, differentiated, market-ready solutions.

• Experience in setting targets, creating forecasts, utilizing performance data for decision-making, and taking accountability for results.

• Ability to lead intricate cross-functional projects without direct authority.

• Excellent writing, storytelling, presentation, analytical, and business judgment skills.

• Familiarity with project management tools like Asana.

• Strong proficiency in using AI tools to enhance work quality and efficiency.

• Comfortable navigating between strategic planning and hands-on execution in a fast-paced environment.

• Healthcare experience is highly preferred; familiarity with digital health, health plans, employer benefits, pharmaceuticals, weight management, or women's health is advantageous.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance coverage.

• Options for Health Savings Account (HSA) and Flexible Spending Account (FSA).

• 401(k) retirement plan.

• Fully remote work environment.

• Unlimited paid time off (PTO).

• Health and wellness benefits, including access to Wellhub and Talkspace.

• Opportunity to collaborate with a dedicated, mission-driven team focused on transforming women’s healthcare.

• Significant exposure to commercial strategy and the potential for expanded responsibilities as Visana grows.